Chrome battling unencrypted websites in 2017

Starting in January, Chrome users that are navigating HTTP sites will start to be notified that they’re on a site that isn’t secure.

Chrome is getting serious about websites that don’t use encryption. The latest version of Chrome to be released will now include a warning for unencrypted login sites, according to a post written by Emily Schechter. A member of Chrome’s Security Team alerted users of the planned changes on the Google Security Blog. Chrome 56 and higher, which is planned to rollout in the coming weeks, will mark HTTP login pages as “not secure” in a window next to the address bar.

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4 Reasons Social Media is More than a Promotional Tool

Companies across the globe can benefit from social media. The way people connect has drastically changed from just a few short years ago – maybe even months if you really dig in. Trends play a huge role, but another large factor is the social selling factor. What is social selling you might ask? Think of social media as another outlet for salespeople to contact prospects and customers. It opens up a pathway to communicate with them like never before.

Hence the title of this post – “4 Reasons Social Media is More than a Promotional Tool.”

Social media is critical when it comes to brand awareness, but more importantly it needs to be included in the core business strategy. Let me ask you this – have you ever gone online and read reviews, looked up a company’s LinkedIn, Facebook or Twitter BEFORE making a purchase or inquiring? If you answered yes, that is exactly why your company needs social media.

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The Finance Marketing Group Named a Constant Contact Certified Solution Provider

Albany, New York marketing expert to help small businesses and financial service providers
achieve meaningful marketing results
 

ALBANY, NYSeptember 14, 2016 – Alex Vasilakos, Director of Marketing at The Finance Marketing Group, has been named a Certified Solution Provider by Constant Contact®, Inc., part of Endurance International Group’s (NASDAQ: EIGI) family of brands, and the trusted marketing advisor to hundreds of thousands of small businesses worldwide.

As a Certified Solution Provider, Alex Vasilakos has completed the Constant Contact Certification Program, which provides training on Constant Contact tools, marketing best practices, and business development. This training imparts industry-leading knowhow on marketing and services to create meaningful results for program participants and the clients that they serve.

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Leveraging LinkedIn to Boost Visibility

Social media marketing plays a huge role in brand awareness. Staying in front of your current customers and potential customers can make all the difference.

Why? Mainly because the buying process has changed over the years. No, not just for millennials, but for everybody. Ever go on Google and search for reviews of something before making a decision?

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LeadConversionPsych

Essential Lead Conversion Psychology Factors

As a communications & marketing major in college, my favorite classes were always the psychology seminars. This is where I learned how to study and manipulate human behavior, MY FAVORITE. I like to think of myself as someone who is pretty good at reading people and behaviors, which is maybe why I was so drawn to marketing to begin with.

A big part of my job these days is studying consumer behavior and manipulating client campaigns to coincide with consumer needs. As much as I like to think of myself as an expert in this area, I learn something new every single day.

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PPC FAQ

Pay Per Click (PPC) FAQ & Expectations

So many acronyms, so little time. A newbie to the online advertising playing field can certainly get lost in all the PPC, CPC, and CPM jargon. That’s why I’m here…to make your life easier. I have put together a hand full of questions that I have received during my time spent in paid advertising. I hope these answers help clear up some unanswered questions that advertisers may have about using PPC and what to expect from a campaign.

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Finance Industry, Get Social or Miss Out on These 8 Things

If you aren’t social, or maybe you “know a company” in the finance industry who isn’t, it is time to get social!  Your FOMO (fear of missing out) should be really, really, real with this one. If you feel like your financial service business may be missing out on something, it is. Get social or you will be missing out on these 8 huge opportunities:

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7 Marketing Practices Every Financial Business Should Be Doing

1. Social Media Marketing & PR

Having your business published in a magazine or local newspaper is never a bad thing. However, news today is more heavily digested online. People resort to reading stories and news posts online because of how real time the information is. While hiring an agency to do PR for you can sometimes run pricey, social media is always free if you choose to do it yourself. Try making it a priority to post your recent funding deals closed or any news about your company on your social media, so that users that follow you can see that your business is active and doing well.

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Essential Branding Tips For Commercial Brokers

Most new brokers are so amped up about getting their business started that they forget about how important initial company branding is. Your brand will ultimately determine how successful your brokerage is in the commercial finance industry, so it’s important to build your brand correctly from the beginning. This includes, developing a proper name & tagline for your services, developing a company mission statement, policy for handling complaints, business plan, and proper marketing.

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