As the COVID-19 pandemic continues to force businesses to change their model for the time being, business strategies overall are becoming more reliant on digital marketing. These changes have increased the barrier and ability to reach customers they way they used to. A component to avoiding further loss is to develop a plan to stay in touch.
We’ve seen the continual cancellations of conferences, trade shows, and other boots on the ground gatherings, and because of that businesses have scrambled to build an online presence and find a way to connect with their customers virtually.
First, you’ll want to set up social media accounts and engage as much as you can. The amount of folks who are spending time online currently has skyrocketed, and sharing posts from accounts that you trust, responding to comments of your audience, and liking posts will not only drive traffic to your page, but will also let your audience know you are here for them.
Next, take some time to write some longer form copy for the blog section of your website about what your business looks like due to the coronavirus, and what you’re doing to ensure quality. You can also talk about different tips or tricks you’d suggest on getting through these times as it relates to your industry. For example, if you’re a gym owner, maybe you’re continually offering advice on how to stay on track while at home.
Finally, compile an email marketing list of contacts you’ve accumulated over time, and, similarly to the blog section of your website, keep your audience up to date and informed on changes with your business, what you’re doing to keep things running smoothly, and what they can be doing as well.
Ultimately, you’ll be communicating the same or a similar message across all platforms, but the increased amount of “touch points” will keep the trust of your audience, and keep you at the forefront of their mind as a credible resource at a time where it’s needed most.