As each new quarter has unfolded, new trends in the world of digital marketing continue to emerge. More and more companies are implanting these innovative strategies, though some business decision makers have hesitated, waiting to see what the returns on these strategies might actually be. This wise stance has helped us determine which digital marketing trends have had true staying power. As we move into 2018, each quarter will bring new opportunities for business decision makers to implement these hot – and effective – digital marketing strategies.
The finance industry has always been in a state of flux. Just like any industry, as time marches on. Sure, the basics are still there, but it has evolved, because of people. As human beings in the world of lending, many fear that Fintech is rapidly coming for their jobs. The idea being, Fintech will replace the need for human interaction and decision making in the finance and lending industry.
Simply not true.
Here we are in the home-stretch of 2017 with the view of 2018 appearing larger and larger from around the corner. A new year always presents the opportunity for change, growth and innovation, and this is no different for paid search or PPC (Pay-Per-Click) marketing. So what’s new in paid search for 2018? Tons! And don’t worry, you don’t have to pull your hair out trying to figure it all out; Let us break it down for you.
If you’re new to Paid Search or just need a recap about the fundamentals, please check out our blog here.
No matter which industry you’re in, chances are good you’ve at least heard of search engine optimization, more commonly known as SEO. Even though SEO has been around for a while, it’s still just as essential to a company’s marketing and advertising strategy now as it was when it first emerged. If you have yet to put SEO to good use for your company, here’s a solid introduction to help familiarize you.
Leads may come to you in various ways, from websites and content marketing to inbound activity, but they all need to be converted to attain success in your business. Attracting leads is just one part of the sales process and they need conversion to seal the deal.
To invest in PPC or to not invest, that is the question. Before we dive into PPC Fundamentals, let’s first consider this scenario:
Let’s say that you have a new business that is not established (you’re working on it..). You’ve invested a great deal into your brick and mortar shop, and to further this cost, you now need to purchase very expensive signage. Would you place this new, expensive signage in the back of the store, where no one can see? Or, would you place this in the front of the store, where the foot traffic is at a max?
Cough..You should be saying “I’d like to put my very expensive and fancy signage in the front of the store where everyone can see it.”
PPC marketing efforts are surprisingly similar to this tangible analogy in today’s virtual marketing world. Where do people shop and research? Online, through search engines. And PPC can make your new business stand-out along side of big competitors.
It’s no secret that the finance industry has struggled to earn the trust of its clients for decades. The good news is that even though trust in the financial industry is low, it is increasing faster than in other industries. While the increase in trust can be attributed to new regulatory guidelines, there is no doubt trust can continue to be earned by financial institutions themselves. So, what can be done to earn the trust of your clients?
Pay per click marketing is easily the most cost effective and converting online marketing strategy loan brokers and lenders can invest in. With full control of your campaign, you are able to:
- Targeting products & keywords that are converting at that time
- Set up your ads to only run on the days and times you able to respond quickly
- Target specific geographical locations to minimize competition
- Start and stop your campaign whenever you would like without losing too much traction in ad rankings.
- Target borrowers and referral sources that are in the decision making phase as opposed to those still researching their options.
- Implement lead captures that encourage conversion instantly when a borrower lands on your page.
LinkedIn is no longer a maybe thing. It’s a must-have! In the B2B world, this professional social media platform is a tool that will help grow your business, make it more visible, and make you more profitable.
LinkedIn has a proven ROI.
If you listened in on our webinar, “Social Media 101,” we briefly mentioned that about 80 percent of B2B leads from social media come straight from LinkedIn. That’s according to LinkedIn researchers themselves.