If you haven’t considered social media for your business, 2019 is the year to understand why it is so important. With more than half the world using social media to engage with brands, it is imperative to have a well respected presence online. We’ve established five key reasons why social media for your business is an effective, inexpensive tool.
Humanize Your Brand
A solid online presence for a company includes multiple business social media pages, in addition to personal social media accounts for business owners and staff, such as Linkedin. This allows for potential customers and buyers to not only research your company and your products, but the individuals behind it as well as their credentials.
Stay Top of Mind
The majority of social media users log into their social accounts at least once a day, thus giving you an opportunity to get in front of your audience daily. Not only does this provide helpful information and resources to your followers and your community, but it also keeps them thinking about you.
Because social media allows us to engage so freely through comments, images, videos, and ideas, it allows potential customers to see how your products or services have worked for others. Positive reviews and engagement over time can be extremely persuasive to someone who is on the fence about doing business with you.
Social media is a very effective way to provide exceptional customer service. Whenever a negative or controversial review or comment is posted to your social media page, you are given an opportunity to provide customer service that will not only be seen by the person who posted it, but everyone else who comes to your page for information about your brand. It is important to remember that you are not just replying to someone who had a negative experience, but you are essentially also replying to your current and future buyers as well.
In the event that your brand does make a mistake, social media allows a business to get out in front of the situation and strategically communicate to its audience exactly what occurred, and what the company is doing to combat the issue. This creates a trustworthy and open relationship between an organization and the public, where followers have the ability to comment and ask questions. It is important to engage back with your community in a clear, honest, and positive manner to ensure that trust and integrity are not compromised.
Although some may find social media to be a burden or a waste of time, it is important to understand how it can be leveraged as a way to add value to your business and overall consumer experience.