As you’re closing up your books and are preparing for another year, be sure to include reviewing new trends to SEO on your “to-do” list. SEO and digital marketing will continue to progress and staying current with these new, ever-evolving trends is one of the best ways to stay ahead of the game. Let us here at The Finance Marketing Group keep you up-to-date on the latest trends so you can stay current. Here’s a look at 4 new SEO trends in 2018.
No matter which industry you’re in, chances are good you’ve at least heard of search engine optimization, more commonly known as SEO. Even though SEO has been around for a while, it’s still just as essential to a company’s marketing and advertising strategy now as it was when it first emerged. If you have yet to put SEO to good use for your company, here’s a solid introduction to help familiarize you.
If you are a local business, from financial consultants, florists, builders, banks and accountants you can improve your business and make more money through local SEO (search engine optimization) efforts.
Local SEO and What It Is?
With a low cost to entry and one of the most highly effective forms of online marketing, local search engine optimization allows local businesses to promote their product and services to local customers when they’re looking for your type of business.
What is local SEO? How is it different from SEO on a National Scale?
Local SEO is the optimization of your business for local online searches. Unlike national SEO, local SEO focuses more on building citations online for your business, as well as compiling organic quality consumer reviews on your business listing profile. For small financial businesses, such as community banks whose market is only the area in which their physical business location is, local SEO is the perfect option for reaching your target audience. Local SEO is also a valuable investment for financial businesses that target multiple locations, such as regional banks.