follow up with leads

How To Follow-Up With Leads: A Broker’s Guide

i-dont-know-meme How To Follow-Up With Leads: A Broker's Guide

Should you Email? Should you call? How often should you reach out to your leads? We have the tips and tricks on the best practices in follow-up methods and etiquette for brokers.

Over the past 10-15 years, there has been a significant shift in methods of contact from business to consumer & business to business, that have impacted marketing and sales efforts.

Several key areas that have developed rapidly and have a direct impact on these methods of outreach include:

  • social media development 
  • content and product information via search engines
  • smart devices
Read More
New in Paid Search

What’s New for PPC in 2018?

Here we are in the home-stretch of 2017 with the view of 2018 appearing larger and larger from around the corner. A new year always presents the opportunity for change, growth and innovation, and this is no different for paid search or PPC (Pay-Per-Click) marketing. So what’s new in paid search for 2018? Tons! And don’t worry, you don’t have to pull your hair out trying to figure it all out; Let us break it down for you.

If you’re new to Paid Search or just need a recap about the fundamentals, please check out our blog here.

Read More

Why PPC Marketing is a Wise Investment for Brokers

To invest in PPC or to not invest, that is the question. Before we dive into PPC Fundamentals, let’s first consider this scenario:

Let’s say that you have a new business that is not established (you’re working on it..). You’ve invested a great deal into your brick and mortar shop, and to further this cost, you now need to purchase very expensive signage. Would you place this new, expensive signage in the back of the store, where no one can see? Or, would you place this in the front of the store, where the foot traffic is at a max?

Cough..You should be saying “I’d like to put my very expensive and fancy signage in the front of the store where everyone can see it.”

PPC marketing efforts are surprisingly similar to this tangible analogy in today’s virtual marketing world. Where do people shop and research? Online, through search engines. And PPC can make your new business stand-out along side of big competitors.

Read More

Getting The Most Out Of Your PPC Budget

Pay per click marketing is easily the most cost effective and converting online marketing strategy loan brokers and lenders can invest in. With full control of your campaign, you are able to:

  • Targeting products & keywords that are converting at that time
  • Set up your ads to only run on the days and times you able to respond quickly
  • Target specific geographical locations to minimize competition
  • Start and stop your campaign whenever you would like without losing too much traction in ad rankings.
  • Target borrowers and referral sources that are in the decision making phase as opposed to those still researching their options.
  • Implement lead captures that encourage conversion instantly when a borrower lands on your page.
Read More
PPC FAQ

Pay Per Click (PPC) FAQ & Expectations

So many acronyms, so little time. A newbie to the online advertising playing field can certainly get lost in all the PPC, CPC, and CPM jargon. That’s why I’m here…to make your life easier. I have put together a hand full of questions that I have received during my time spent in paid advertising. I hope these answers help clear up some unanswered questions that advertisers may have about using PPC and what to expect from a campaign.

Read More

6 Common PPC Mistakes Every New Small Business Owner Makes

In a digital age, most small business owners are aware that online advertising is a MUST. For most new business owners and entrepreneurs they lack the working capital needed for marketing efforts, so they seek to do everything themselves. With self sufficient marketing, many beginner mistakes can cause an expensive mess. Ideally, small business owners should rely on an online ad certified professional to help setup and maintain their campaign. However, without the cash flow for such an expense, if you must run your ad campaign on your own, here are the major mistakes to avoid:

Read More

5 Tips For Designing Paid Search Ads That Convert

As I engrossed myself in the NCAA Tournament Madness this past weekend, I couldn’t help myself from becoming obsessed with the logistics of the whole operation from a marketing standpoint. Within the first 8 hours of tournament tipoff, my bracket was already busted. So what do I turn my attention to? The marketing schemes of course! Between commercial breaks, court designs, jerseys, and even game time advertising, I was quickly overwhelmed. Even some businesses broke into the #MarchMadness and #NCAAtournament hash tags to advertise and build brand awareness during one of the most watched entertainment events of the year!

Read More