Leads may come to you in various ways, from websites and content marketing to inbound activity, but they all need to be converted to attain success in your business. Attracting leads is just one part of the sales process and they need conversion to seal the deal.
To invest in PPC or to not invest, that is the question. Before we dive into PPC Fundamentals, let’s first consider this scenario:
You have a new business that is not established (you’re working on it..). You’ve invested a great deal into your brick and mortar shop, and to further this cost, you now need to purchase very expensive signage. Would you place this new, expensive signage in the back of the store, where no one can see? Or, would you place this in the front of the store, where the foot traffic is at a max?
Cough..You should be saying “I’d like to put my very expensive and fancy signage in the front of the store where everyone can see it.”
PPC marketing efforts are surprisingly similar to this tangible analogy in today’s virtual marketing world. Where do people shop and research? Online, through search engines. And PPC can make your new business stand-out along side of big competitors.
Pay per click marketing is easily the most cost effective and converting online marketing strategy loan brokers and lenders can invest in. With full control of your campaign, you are able to:
- Targeting products & keywords that are converting at that time
- Set up your ads to only run on the days and times you able to respond quickly
- Target specific geographical locations to minimize competition
- Start and stop your campaign whenever you would like without losing too much traction in ad rankings.
- Target borrowers and referral sources that are in the decision making phase as opposed to those still researching their options.
- Implement lead captures that encourage conversion instantly when a borrower lands on your page.
As you set your budgets for the new year, consider where you are spending your marketing dollars.
Not sure where to spend your marketing budget this year?
Here are 7 sure tell signs you should be investing in PPC:
So many acronyms, so little time. A newbie to the online advertising playing field can certainly get lost in all the PPC, CPC, and CPM jargon. That’s why I’m here…to make your life easier. I have put together a hand full of questions that I have received during my time spent in paid advertising. I hope these answers help clear up some unanswered questions that advertisers may have about using PPC and what to expect from a campaign.
In a digital age, most small business owners are aware that online advertising is a MUST. For most new business owners and entrepreneurs they lack the working capital needed for marketing efforts, so they seek to do everything themselves. With self sufficient marketing, many beginner mistakes can cause an expensive mess. Ideally, small business owners should rely on an online ad certified professional to help setup and maintain their campaign. However, without the cash flow for such an expense, if you must run your ad campaign on your own, here are the major mistakes to avoid:
As I engrossed myself in the NCAA Tournament Madness this past weekend, I couldn’t help myself from becoming obsessed with the logistics of the whole operation from a marketing standpoint. Within the first 8 hours of tournament tipoff, my bracket was already busted. So what do I turn my attention to? The marketing schemes of course! Between commercial breaks, court designs, jerseys, and even game time advertising, I was quickly overwhelmed. Even some businesses broke into the #MarchMadness and #NCAAtournament hash tags to advertise and build brand awareness during one of the most watched entertainment events of the year!