Leads may come to you in various ways, from websites and content marketing to inbound activity, but they all need to be converted to attain success in your business. Attracting leads is just one part of the sales process and they need conversion to seal the deal.
Albany, New York marketing expert to help small businesses and financial service providers
achieve meaningful marketing results
ALBANY, NY — September 14, 2016 – Alex Vasilakos, Director of Marketing at The Finance Marketing Group, has been named a Certified Solution Provider by Constant Contact®, Inc., part of Endurance International Group’s (NASDAQ: EIGI) family of brands, and the trusted marketing advisor to hundreds of thousands of small businesses worldwide.
As a Certified Solution Provider, Alex Vasilakos has completed the Constant Contact Certification Program, which provides training on Constant Contact tools, marketing best practices, and business development. This training imparts industry-leading knowhow on marketing and services to create meaningful results for program participants and the clients that they serve.
1. Social Media Marketing & PR
Having your business published in a magazine or local newspaper is never a bad thing. However, news today is more heavily digested online. People resort to reading stories and news posts online because of how real time the information is. While hiring an agency to do PR for you can sometimes run pricey, social media is always free if you choose to do it yourself. Try making it a priority to post your recent funding deals closed or any news about your company on your social media, so that users that follow you can see that your business is active and doing well.
In 2014, everyone does ‘social media’, everyone does ‘blogging’, and everyone does ‘SEO’. We get it. Something that was new and foreign to most businesses back in the late 90’s, now everyone seems to be dabbling in.
However, for business owners who do not keep up with the Internet Marketing trends and industry shifts, they continue to use old, outdated, and forbidden practices. (*Cough *Keyword Stuffing *Cough *Buying Links).
After attending finance conferences we had noticed a trend in the industry. Everyone is very traditional. While tradition is not always a negative, it definitely shows a lack of diversity, change, and growth. Many of the executives we met at these conferences mentioned that they did not really spend a lot of time marketing their services and utilized the industry conferences as their marketing efforts for the year. While face to face networking is definitely a great way to build new business relationships, you must also work on maintaining those connections and stay in front of the people you meet. Marketing is the best way to help you execute just that.
We all know that a great blog has an awesome design and quality content, but with over a thousand blogs being created daily it’s tough to stand out in this saturated market. Here are a few tips to help set you apart and get you on a path of success.