Lead Generation Archives -

How To Follow-Up With Leads: A Broker’s Guide

in Lead Generation / PPC by Jessica Pasche January 12, 2018January 31, 2018 0 comments

Should you Email? Should you call? How often should you reach out to your leads? We have the tips and tricks on the best practices in follow-up methods and etiquette for brokers.

Over the past 10-15 years, there has been a significant shift in methods of contact from business to consumer & business to business, that have impacted marketing and sales efforts.

Several key areas that have developed rapidly and have a direct impact on these methods of outreach include:

social media development
content and product information via search engines
smart devices

What’s New for PPC in 2018?

in Lead Generation / Marketing / PPC by Jessica Pasche December 5, 2017January 31, 2018 0 comments

Here we are in the home-stretch of 2017 with the view of 2018 appearing larger and larger from around the corner. A new year always presents the opportunity for change, growth and innovation, and this is no different for paid search or PPC (Pay-Per-Click) marketing. So what’s new in paid search for 2018? Tons! And don’t worry, you don’t have to pull your hair out trying to figure it all out; Let us break it down for you.

If you’re new to Paid Search or just need a recap about the fundamentals, please check out our blog here.

Succeed With Your Lead

in Lead Generation / Marketing / PPC by Alex Vasilakos November 15, 2017November 22, 2017 0 comments

Leads may come to you in various ways, from websites and content marketing to inbound activity, but they all need to be converted to attain success in your business. Attracting leads is just one part of the sales process and they need conversion to seal the deal.