Get Ahead in the Email Marketing Game in 2017

Get Ahead in the Email Marketing Game With These 5 Tactics

As times and technology change, so do the opportunities to make your mark with email marketing. Plenty of services have changed in the last year, from Google’s new support of media queries and embedded styles to Outlook’s zeal for engaging the email community with an open feedback channel. It seems the major email providers truly are interested in making their customers happier with enhanced options. The hot topic now is interactive email, and everyone wants it. However, it still is difficult to implement. Once the kinks are worked out, every email marketer will add it to their messaging arsenal.

In the meantime, how can we make 2017 another strong year in the industry? We’ve got these five tips for taking the lead in the email game.

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The Finance Marketing Group Named a Constant Contact Certified Solution Provider

Albany, New York marketing expert to help small businesses and financial service providers
achieve meaningful marketing results

ALBANY, NYSeptember 14, 2016 – Alex Vasilakos, Director of Marketing at The Finance Marketing Group, has been named a Certified Solution Provider by Constant Contact®, Inc., part of Endurance International Group’s (NASDAQ: EIGI) family of brands, and the trusted marketing advisor to hundreds of thousands of small businesses worldwide.

As a Certified Solution Provider, Alex Vasilakos has completed the Constant Contact Certification Program, which provides training on Constant Contact tools, marketing best practices, and business development. This training imparts industry-leading knowhow on marketing and services to create meaningful results for program participants and the clients that they serve.

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4 Reasons You Should Be Doing Email Marketing

We are midway through the year and you have gone through your marketing budget and are checking off the things you wanted to do this year and are happy that you have accomplished so much.

  • Social Media Marketing? Check!
  • Search Engine Optimization? Check!
  • Pay Per Click Marketing? Did a few months got a good return, but still, Check!
  • Generating some amazing content for our blog? Check!

Wait…you forgot something. How about your email marketing campaigns? Do you have an existing database of customers that you should be sending out updates to on a regular basis? How about all those contacts you received from your last tradeshow or convention? How are you staying in front of them? Did you just expand your product offering, how are you communicating this to your existing customers?

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