It’s no secret that the finance industry has struggled to earn the trust of its clients for decades. The good news is that even though trust in the financial industry is low, it is increasing faster than in other industries. While the increase in trust can be attributed to new regulatory guidelines, there is no doubt trust can continue to be earned by financial institutions themselves. So, what can be done to earn the trust of your clients?
Most new brokers are so amped up about getting their business started that they forget about how important initial company branding is. Your brand will ultimately determine how successful your brokerage is in the commercial finance industry, so it’s important to build your brand correctly from the beginning. This includes, developing a proper name & tagline for your services, developing a company mission statement, policy for handling complaints, business plan, and proper marketing.