In order to keep your marketing strategy relevant, and ultimately, successful, it is important to keep these few trends top of mind in an effort to attract and retain business.
- Provide a platform to post reviews. Regardless of whether your clients are posting Google reviews or Facebook reviews, a website testimonials, or anything else, this element of social proof will prove to be important when prospective customers see that you’ve had previous happy, loyal patrons that are eager to spread the word.
- Quality over quantity when it comes to content. Rushed website content, or blog posts stuffed with key words for the heck of it will never replace a well researched article or a professionally designed website. High quality content will always out-perform half-hearted blog posts.
- Use visuals. Although there are many who do enjoy reading articles, you have to remember that others might enjoy infographics or videos as well. Creating videos explaining your service or talking about your culture may be both more engaging and user friendly than just content.
- Google yourself. As a business owner, it is imperative that you know what users see when they google your company. From that search alone, they’ll be able to see your contact information, hours, and other important details. Working with an SEO professional can help you accomplish this by setting up a Google My Business profile.