How does your financial business differ from others? What makes you stand-out? Whether your business is new and developing, or you’re going through a brand revival, having your financial business stand out is one of the essential keys to success. How can you achieve this? If you are a broker or financial advisor, The Finance Marketing Group has some tips and tricks to help you develop and find your niche.
As you’re closing up your books and are preparing for another year, be sure to include reviewing new trends to SEO on your “to-do” list. SEO and digital marketing will continue to progress and staying current with these new, ever-evolving trends is one of the best ways to stay ahead of the game. Let us here at The Finance Marketing Group keep you up-to-date on the latest trends so you can stay current. Here’s a look at 4 new SEO trends in 2018.
The finance industry has always been in a state of flux. Just like any industry, as time marches on. Sure, the basics are still there, but it has evolved, because of people. As human beings in the world of lending, many fear that Fintech is rapidly coming for their jobs. The idea being, Fintech will replace the need for human interaction and decision making in the finance and lending industry.
Simply not true.
To invest in PPC or to not invest, that is the question. Before we dive into PPC Fundamentals, let’s first consider this scenario:
Let’s say that you have a new business that is not established (you’re working on it..). You’ve invested a great deal into your brick and mortar shop, and to further this cost, you now need to purchase very expensive signage. Would you place this new, expensive signage in the back of the store, where no one can see? Or, would you place this in the front of the store, where the foot traffic is at a max?
Cough..You should be saying “I’d like to put my very expensive and fancy signage in the front of the store where everyone can see it.”
PPC marketing efforts are surprisingly similar to this tangible analogy in today’s virtual marketing world. Where do people shop and research? Online, through search engines. And PPC can make your new business stand-out along side of big competitors.
It’s no secret that the finance industry has struggled to earn the trust of its clients for decades. The good news is that even though trust in the financial industry is low, it is increasing faster than in other industries. While the increase in trust can be attributed to new regulatory guidelines, there is no doubt trust can continue to be earned by financial institutions themselves. So, what can be done to earn the trust of your clients?
Pay per click marketing is easily the most cost effective and converting online marketing strategy loan brokers and lenders can invest in. With full control of your campaign, you are able to:
- Targeting products & keywords that are converting at that time
- Set up your ads to only run on the days and times you able to respond quickly
- Target specific geographical locations to minimize competition
- Start and stop your campaign whenever you would like without losing too much traction in ad rankings.
- Target borrowers and referral sources that are in the decision making phase as opposed to those still researching their options.
- Implement lead captures that encourage conversion instantly when a borrower lands on your page.
LinkedIn is no longer a maybe thing. It’s a must-have! In the B2B world, this professional social media platform is a tool that will help grow your business, make it more visible, and make you more profitable.
LinkedIn has a proven ROI.
If you listened in on our webinar, “Social Media 101,” we briefly mentioned that about 80 percent of B2B leads from social media come straight from LinkedIn. That’s according to LinkedIn researchers themselves.
The mad hatter has always been my favorite Disney character and while that may seem a bit odd to some, I value his outlook on birthdays and on tea! I guess you have to be a little ‘mad’ to work in the marketing industry these days as well. I suppose the hatter’s ‘Un’ theme can apply to almost everything in life, marketing including. Some of us, including myself have fallen into the realm of catering to every Google update that rolls around. I have found myself marketing more for search engines than for the actual consumer, which is a big ‘no-no’ these days.
While I preach market more for consumers and less for search engines, sometimes I definitely find myself caught up in making sure our rankings are in order before we cater to the needs of the user. What we need to be sure of when marketing our businesses, is that we are viewing all our efforts from the consumers point of view. How are they viewing our site? Our content? Is it speaking to their pain points and offering valuable solutions to them? That’s where “unmarketing” comes into play.
The action of forgetting everything you learned about marketing for search engines and gearing your efforts towards what consumers really long for – quick, easy, & personalized experiences.
As marketing professionals we know the success of our marketing campaign relies heavily on strategy. This is especially true for content marketing because the success of your content will depend on knowing how to address the needs of your clients on a consistent basis. Developing a content marketing strategy can be overwhelming for an inexperienced marketer, but following the six steps below will help you on your way to content marketing success.
6 Steps for Building a Content Marketing Strategy
By having a well-documented plan in place your team can review the work that was done, and make the proper changes for more successful campaigns in the future. So, what do you do once you’ve got a strategy in place? Get to work, make note of changes you make along the way, and never stop asking yourself “Is this still supporting my business goals?”
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