How to Fully Optimize your LinkedIn Profile

By now, you should know that LinkedIn is the top social networking platform for today’s professionals. With over 467 million users, LinkedIn is a powerful tool for professionals and businesses alike to build a noteworthy brand and explore opportunities. That being said, how do you make your profile stand out among the millions of other users?

 

Some Ways You Can Build a More Marketable LinkedIn Profile:

 

  1. Add a Professional Photograph

Your profile photo is your first impression to other LinkedIn users. Your photo is a direct visual representation of yourself as a professional.Consider your photo to be your virtual handshake – How would you want a potential business partner or client to view you?

  1. Add a Strategic Headline and Summary

Your LinkedIn headline and summary are crucial parts of your profile. These sections of your profile utilize strategic keywordswhich help B2B professionals find you, and learn more about you as a professional. Included in your headline and summary should be industry relevant terminology – examples of these terms can be found through industry specific groups and other professionals in the field.

  1. Be Sure to Add Relevant Skills

According to a recentLinkedIn study, users who display five or more skills are viewed 17 times more and are messaged 31 more times than users who do not list their skills. Don’t forget to ask coworkersor colleagues for recommendations! Recommendations are a great way to show others what those close to you have to say about your work.

  1. Be Active

LinkedIn is more than a social media platform – it is also a tool. Staying active and making new connections is key; whether you are seeking new opportunities or promoting your latest venture, building your audience is important. Connections and Influencers also offer a wealth of knowledge which you can utilize in your current role.

 

In today’s digital age, a LinkedIn profile is a necessity for both established professionals and those exploring careers. LinkedIn is an effective tool when used correctly but requires much attention and consistent maintenance. If you’re looking to include a powerful LinkedIn profile in your business plan, get in touch with us today!

 

 

PPC Tips For Brokers

3 Tips On Making the Most of Your PPC: A Broker’s Guide

You’ve narrowed down your product focus and your PPC campaigns are about to kick off. Is there anything that you can do on your end to help stand-out amid the competition? Yes! If you would like to maximize your Pay-Per-Click campaigns and significantly increase your ROI, we recommend following these 3 tips on making the most of your PPC results, for brokers.

PPC Tip 1: Become BBB Accredited

A great way to build consumer trust and to gain a competitive edge among others in your industry is by becoming BBB certified. With more than 90% of consumers recognizing the BBB logo and what it stands for, it’s a solid stepping stone in building trust, which is particularly important in the arena of financial lending. Let businesses know that you are a trustworthy source, equipped with the tools needed to achieve quality financial lending that is customized for their unique needs.

How do you become BBB accredited? We’ve got you covered here. There is criteria for BBB accreditation, for example: being in business for at least 6 months and having the required bonding and licenses in your jurisdictions. Once BBB accredited, we can add this valuable information to your ad campaigns and landing pages. Subsequently, this will increase both quality and quantity of conversions. This means more happy customers for you and higher ROI.

PPC Tip 2: Collect Google Reviews

You’ve been there with your lead from start to finish. You’ve provided excellent service and have done your due-diligence in ensuring they’re getting the best terms and coverage for their unique needs. Your lead is very satisfied with your service and can’t thank you enough for connecting them with optimal financing solutions. Do you smile, pat yourself on the back and go on your merry way? Hopefully you are saying “No. This would be a great opportunity to collect a review that I can showcase.” And it is.

Simply provide a handout with instructions on how to write a Google review. We would be happy to provide you with an instructional form to give your happy customers. In addition, we can showcase this review in your landing pages and website; Just be sure to ask for permission to post their review along with their name & company. According to Myles Anderson, 88% of consumers trust online reviews as much as personal recommendations, with 72% of consumers saying that positive reviews make them trust a local business more. This means that the more positive reviews you can gather, the more credibility your business will gain; Thus, the more quality conversions for you.

PPC 3: Become the Financial Lending Guru of “XYZ Loans”

Lastly, in order to best service your PPC leads, it’s important to become familiar with product knowledge in addition to important information & content in your landing pages. You are their trustworthy source of funding. They will need this reassurance to efficiently receive the funding they need from you. It is not enough to answer the phone or to respond to an Email lead with a generic response. You will need to become knowledgeable, informative, inquisitive and the financial lending guru of “XYZ Loans”.

Interested in learning more about how to follow up with your leads? Please feel free to check out our webinar here or to read our blog: How To Follow-Up With Leads: A Broker’s Guide

Have questions? We have answers! Please feel free to reach out to us by Emailing: leads@financemarketing.com and we’d be happy to answer them.

Social Media Updates Not to be Ignored in 2018

Social Media is constantly changing – that is no secret to the digital marketing world. As 2018 ramps up, three well known networks have made some pretty drastic updates over the past year and we cannot ignore them.

Twitter DOUBLED its character limit.

Facebook updated its algorithm and some would say it caused headaches for marketers.

giphy-3 Social Media Updates Not to be Ignored in 2018

The update prioritizes content for users within their bubble; essentially eliminating public and/or outside content from personal feeds.The update is pushing marketers to switch up their strategies. The benefit here is quality over quantity. Yes the update makes it more difficult for users to find your Page’s content, but once they do you’ll know they’re there for a reason.

LinkedIn now allows hashtags and video! Many users are incorporating this into their profiles and Pages. If you are a small business owner, this can be extremely useful to reach your customers. For example, if you are launching a new line, or have a new product, you can showcase it here first as a “thank you for following us” post.

It’s important to keep up with the trends whether you manage your own social media accounts and Pages, or you hire an agency to do so. Branding is key. Engagement is key. Visibility and voice is key.

Ask yourself this question: Have I ever Googled something and went to a social media profile/Page first? If you answered “Yes,” you’re not alone.

New business owners should think realistically and be aware of this. Most people will not find your website – especially because they don’t know you exist yet! Without social media profiles/Pages, it’s highly unlikely you’ll be discovered.

Where to start.

Craft your profiles/Pages to align with your overall goal and brand. Keep in mind that not every social network is the same and should be treated differently. See below for the breakdown.

Twitter follows the K.I.S.S. method (keep it simple stupid.)

giphy-2 Social Media Updates Not to be Ignored in 2018

According to Business Insider, there is a total of 1.3 billion Twitter accounts, but only 328 million are active. Take advantage of this and be one of the active accounts.

Why is a business Twitter account necessary?

It’s part of the foundation of the entire branding experience. It’s also a good way for visitors to gain a sense of trust. The first step is visibility as previously mentioned. Check!

Make sure you have the following:

  • Profile photo
  • Header photo
  • Handle
  • Bio
  • Location
  • Website

Facebook Business Pages allow for more in depth information. Make sure you have the following filled in:

  • Profile photo
  • Cover photo
  • “Our Story”
  • Create a CTA (call to action) button
  • Address
  • Phone number
  • Email
  • Website
  • Category
  • Description (About)
  • Products you offer

With the recent algorithm update by our good ol’ friend Mark Z, it’s important to remember to post your best content. Prior to the update, it was much easier for users to visit your Page, find your Page, view public content, etc. Now, it’s a more close-knit vibe.

According to Zuckerberg, “Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.”

Here’s how to combat the concern and break through.

  • Switch it up!
    • Not every post needs a link. For example, #BizTipTuesday with a sentence from a blog to share with followers is a good way to engage with an audience.
  • Ask questions, include numbers
    • Content that might spark conversation (comments, shares, likes) is more likely to perform better
  • It’s OK to ask people to follow your Page – this might even remind them to use the feature “See First.” When users visit a Page they follow, they have the option to push their favorite ones to the top of their newsfeed!

Screen-Shot-2018-02-13-at-11.25.01-AM Social Media Updates Not to be Ignored in 2018

The Business Social Network has really been feeling the fire the past year. From cover image sizes to adding a video component, LinkedIn has made some of the most noticeable changes.

According to LinkedIn, there are 19 million Company Pages on the network.

Speaking solely for Company Pages, here’s what to include for your business:

  • Logo
  • Cover image
  • About Us
  • Specialties
  • Website URL
  • Company size
  • Year founded
  • Industry
  • Company Type
  • Location

The benefits of having a LinkedIn Company Page include:

  • Showcasing the company, not just employees
    • It gives you a higher chance to pop up on Google searches

Screen-Shot-2018-02-13-at-11.32.58-AM Social Media Updates Not to be Ignored in 2018

  • You can ask your employees to list it under their experience
    • Acts as company ambassadors
  • Promote news about your company
  • Share resources and updates that get attention from followers
  • Share services offered
  • Gives users an extra outlet if they have yet to reach your website

Twitter, Facebook, and LinkedIn along with other social media will continue to make changes. As technology evolves, users must follow suit in order to get the most out of the tools.

As marketers and business owners, we can’t keep doing the same things over and over and over again expecting better results. Isn’t that the sign of insanity?!

giphy-1 Social Media Updates Not to be Ignored in 2018

If you have any questions about your company profiles/Pages, feel free to reach out to us!

Please share this blog to help out fellow business owners!

differentiation strategy for financial advisors

Finding Your Niche: Marketing Strategies for Financial Advisors & Brokers

How does your financial business differ from others? What makes you stand-out? Whether your business is new and developing, or you’re going through a brand revival, having your financial business stand out is one of the essential keys to success. How can you achieve this? If you are a broker or financial advisor, The Finance Marketing Group has some tips and tricks to help you develop and find your niche.

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2018 SEO Trends

What’s New for SEO in 2018? 4 Trends to Look For

As you’re closing up your books and are preparing for another year, be sure to include reviewing new trends to SEO on your “to-do” list. SEO and digital marketing will continue to progress and staying current with these new, ever-evolving trends is one of the best ways to stay ahead of the game. Let us here at The Finance Marketing Group keep you up-to-date on the latest trends so you can stay current. Here’s a look at 4 new SEO trends in 2018.

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Private Lenders: Fintech Won’t Replace Your Job Anytime Soon

The finance industry has always been in a state of flux. Just like any industry, as time marches on. Sure, the basics are still there, but it has evolved, because of people. As human beings in the world of lending, many fear that Fintech is rapidly coming for their jobs. The idea being, Fintech will replace the need for human interaction and decision making in the finance and lending industry.

Simply not true.

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Why PPC Marketing is a Wise Investment for Brokers

To invest in PPC or to not invest, that is the question. Before we dive into PPC Fundamentals, let’s first consider this scenario:

Let’s say that you have a new business that is not established (you’re working on it..). You’ve invested a great deal into your brick and mortar shop, and to further this cost, you now need to purchase very expensive signage. Would you place this new, expensive signage in the back of the store, where no one can see? Or, would you place this in the front of the store, where the foot traffic is at a max?

Cough..You should be saying “I’d like to put my very expensive and fancy signage in the front of the store where everyone can see it.”

PPC marketing efforts are surprisingly similar to this tangible analogy in today’s virtual marketing world. Where do people shop and research? Online, through search engines. And PPC can make your new business stand-out along side of big competitors.

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content-social-media-marketing

Building Trust Through Content Marketing and Social Media Marketing

It’s no secret that the finance industry has struggled to earn the trust of its clients for decades. The good news is that even though trust in the financial industry is low, it is increasing faster than in other industries. While the increase in trust can be attributed to new regulatory guidelines, there is no doubt trust can continue to be earned by financial institutions themselves. So, what can be done to earn the trust of your clients?

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Getting The Most Out Of Your PPC Budget

Pay per click marketing is easily the most cost effective and converting online marketing strategy loan brokers and lenders can invest in. With full control of your campaign, you are able to:

  • Targeting products & keywords that are converting at that time
  • Set up your ads to only run on the days and times you able to respond quickly
  • Target specific geographical locations to minimize competition
  • Start and stop your campaign whenever you would like without losing too much traction in ad rankings.
  • Target borrowers and referral sources that are in the decision making phase as opposed to those still researching their options.
  • Implement lead captures that encourage conversion instantly when a borrower lands on your page.
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