Utilizing Email Marketing To Nurture Your Leads
Contrary to popular belief, just because a lead doesn’t work out right away, doesn’t mean it never will. Additionally, even if the lead does not convert, that lead can become a referral source at some point in the future. Therefore, it is important to continually stay in front of all of your leads, providing value and engaging with your audience.
One facet of marketing that is extremely effective when it comes to staying top of mind is email marketing. Email marketing establishes credibility, keeps your email lists(s) updated, and keeps your brand top of mind for potential consumers or potential referral sources.
After a lead comes through, and you capture their email address, it is imperative that you add that contact info to your email marketing list. As time goes on, this contact may eventually have a need to use your services, or come across someone who may need to use your services. Unfortunately, without a tool to keep you at the forefront of their mind and relevant, they’ll forget you. With email marketing, though, your services, expertise, and contact information will remain at the forefront of their mind.
The bottom line? Don’t waste the leads you’ve paid for. Instead, keep them educated and engaged in regards to your business – it may eventually result in revenue.