Tips To Keep in Mind When Copywriting Facebook Ads
Keep It Simple
Do your best to keep your writing simple. Because you want as many people as possible to engage with your ad, you don’t want your audience to work harder than they need to.
When your audience scrolls through their feed, you have a small window of time to gain their attention and add value. In an effort to keep your copy simple, remove any extra adjectives and replace long words with shorter ones.
Edit Edit Edit
Yes, that means three times. We know that it can get tedious, especially after you have taken the time to put together different ad formats, but it’s imperative that you make sure there are no mechanical errors or inconsistencies. It can also be beneficial to get a second set of eyes on your copy as well.
Know Your Audience
Make sure you’re writing to your audience and more specifically, your ideal client. Keep in mind the pain points and the problems that you can solve for your ideal clients and make sure you understand specific language that your target audience wants to hear.
Use A Call To Action
It is important to use language that will make it clear to the reader that your service will benefit them, and that they will receive that benefit by clicking. The call to action that you use should make the result clear, encouraging them to buy.