The Lowdown On Social Media Paid Ads

If you haven’t already heard, platforms like Facebook and LinkedIn have become a “pay to play” space, meaning in order to reach a large number of individuals within a specific audience, you’ve got to grab your wallet first.

While many are “all good” with utilizing a portion of their budget for social media advertising, they sometimes feel intimidated throughout the process, resulting in no social activity at all. Here we’ve broken down the process for you by profile. making the process easier to navigate.

First Things First

Before you start creating ads, it is important to define your budget, your audience, and what your goals are when it comes to advertising. Once those factors are decided, you can give yourself the green light to create and boost content on different platforms.

LinkedIn

In order to begin LinkedIn advertising, be sure that you’ve got a profile created and optimized. Then, you’ll decide whether you’d like to choose “self-service” or “managed campaigns,” depending on the type of experience you’re looking for. Next, you’ll choose your ad format, create the ad, select your audience target, and set your budget. Throughout each of these steps, LinkedIn is very self-explanatory and provides lengthy detail about each piece. Once the advertisement is posted, you’ll measure the results and make adjustments accordingly.  

Facebook

The advertising process on Facebook is very similar to LinkedIn, and is also very self-explanatory once you’re creating the ad. Right off the bat, you’ll pick from the list of choices regarding your objective, then you’ll set up your ad account and target your audience. From there you’ll enter your budget, determine your schedule, and create your posts. Facebook also gives you the opportunity to check and measure your results.

Posting organic content to social media will always be a valuable way to brand yourself as a well-rounded resource for your audience, but when trying to reach a large audience, a specific demographic, or to generate leads, paid advertising is the most effective.