4 Subtle Ways to Network Through Digital Marketing
Though traditional, in-person networking will always hold value, the growth of digital marketing has allowed business professionals the ability to network and nurture relationships remotely. In our fast-paced, busy world, we felt it would be important to share with you our top four ways to network and grow relationships on the internet.
Comment On Posts
Commenting on posts of your connections, showing your support, and engaging in general is an excellent way to show that you care about what your audience is doing and what they’re posting. Additionally, it creates the opportunity to spark a conversation that may result in a lead or a referral.
Follow Up Via Private Message
Following up with connections through a private message and being intentional about making an effort to network with every one of your connections will not only create relationships with your network, but it also heightens the chances of those connections becoming a referral source. Additionally, if there is no response, we suggest another follow up after the initial message in an effort to learn about the individual and strengthen that business relationship even more.
Generate Blog Content
Creating and posting engaging and relevant content on your website and sharing it across social media platforms shows your audience that you genuinely care about them and are passionate about sharing educational and resourceful information. Over time, your audience members will utilize your platforms as a hub for relevant and useful information and material.
Whether there is 1 comment, or 100 on your posts, responding to anyone and everyone will spark a discussion and show your commitment to every member of your network.