Tips For Maintaining Your Online Reputation

When looking to connect with consumers or potential consumers, it is imperative to make sure online reputation management is a cornerstone of your marketing strategy. We’ve listed out a few of our favorite tactics when it comes to reputation management in the digital space.

Happy Customers Are Key

Positive online reviews are one of the best ways to gain new business. But, without happy customers, online reviews are few and far between. Make it a priority to provide not only a quality product, but quality customer service – all while encouraging your customers to leave reviews either on Google or on your social media pages. 

At the end of the day, many make decisions based off of social proof, and ratings and reviews found on the internet play a big part in that. Next time you are interacting with a customer, ask yourself, “will this generate a positive review?”

Create A Relationship With Satisfied Customers

After a purchase is made, it is important to follow up with the customer to not only understand how they liked the product, but to also find out about their customer service experience. What did they like? What did they dislike? Would they work with you again? Why or why not? Establishing a relationship with a happy customer can and will result in future referrals in addition to online reviews. 

Don’t Turn A Blind Eye To Complaints

While it is human nature to want to ignore a complaint or a negative review, make sure to never ignore or delete them. Instead, be honest and kind in your response as it is pivotal that you are a trusted and transparent brand. Acknowledge the negative feedback, apologize, and offer a solution. The main rule of thumb is to respond to the person who reviewed as if they are your entire online audience, so that current and potential customers can see that you are positive minded and focused on providing exceptional customer service. 

Four Things You Can Do On Every Social Media Platform

A solid social media campaign will utilize many different platforms, not just one or two. While each platform does require a slightly different strategy, there are some general guidelines that can be and are applicable across every type of social media channel. 

Stay Consistent 

Posting on a consistent basis will not only help to build your audience, but maintain it as well. With that said, there are some social media platforms that will reward you for your consistent posts more than others. As an example, you’ll see better results on Instagram than you will on Facebook if you post multiple times per day. This means the more you post on Instagram, the better you’ll be treated by the algorithm, but Facebook will still hide the majority of your posts unless you boost them. 

Maintain Your Messaging

While it is imperative that you are active across all social media platforms, you’ve got to keep your messaging consistent. You may choose to change up how you deliver each message, whether that may be via video, text, or photo, but each message should be consistent with one another. 

Track Results

Social media’s ability to track post each and engagement makes it a valuable tool to understand what your audience wants and what they respond to well. The metrics available such as likes, comments, shares, and other aspects of engagement will allow you to adjust your strategy from month to month for maximum results. 

Communicate With Your Audience

The ability to like, comment, and share content with your audience makes it personal and interactive. Responding to comments and showing support to your customers will insert the human element making you look down to earth, approachable, and like someone who cares about their online community. 

Social Media Basics For Beginners

In all industries, social media has opened new doors and improved brand recognition for businesses. With that said, even if your business does not have a dedicated, in-house marketing team, you can still utilize social media to grow your brand. 

Social Media When You’re On A Budget

Let’s say you don’t have much working capital to spend on marketing and advertising, let alone an entire team to focus on just that. While there are other facets of marketing that are more time consuming and expensive, you can still utilize social media platforms like Facebook or Twitter to build your brand and promote your products or services. You will also find that when your audience shares or retweets your content, a large amount of your marketing is done for you. 

Social Media Specifically For Your Industry 
In addition to Facebook and Twitter, businesses can utilize LinkedIn to write and publish articles establishing themselves as a thought leader in their industry and to gain credibility. LinkedIn is also an excellent way to virtually network with potential referral partners. 

Paid Social Media Advertising

Social Media platforms give users the ability to pick and choose how much money they put into their campaigns and when they do it – making it an excellent resource for those on a tighter budget. You’ll have the option to choose whose news feed your posts will be placed on, and how many people will see it. 

Getting The Hang Of It

If DIY marketing is what you’re going for, make sure that you’re well versed in the guidelines that have been set by both your company or industry, as well as each specific platform. Once you know what you can and can’t post, do your best to remain positive, consistent, and engaged with your audience to develop strong brand awareness and a digital footprint. 

Social Proof As A Marketing Strategy

In marketing, we often hear social proof as a strategy we “should’ use. But, what is social proof exactly? 

In simple terms, social proof is relying on the experiences and thoughts of others to help us make a decision. It’s the reason you read product review or ask local residents for a restaurant recommendation. We use social proof more often than we even realize, from purchasing something for the home or booking a vacation, we’re constantly looking for validation in our choices from those around us. 

So, how do we utilize this tactic in marketing? 

Online User Reviews

When considering whether or not to work with you, many of your prospective customers or clients will head over to your website or to google and look for any reviews, both good and bad. It is understood that it may be difficult to acquire reviews at first, so here are some ideas:

  • Just ask. Every purchase made, ask for a review or a rating of your buyer’s experience. Be sure that the process is simple and easy, with very short feedback forms and one-click ratings. 
  • Incentivise. As an example, a discount code or a store credit can be a great way to not only get a review but to also entice your buyers to purchase from you again. 
  • Respond to negative feedback. Even the best brands sometimes receive negative comments from time to time. Remember that your response is to your entire audience, not just the person who wrote it. Repsonding correctly will show potential customers that you are credible and trustworthy. 

Influencer Partnerships

By creating a relationship with an influencer, they will use and post your product to their large audience. This not only is an excellent way to get in front of a large audience, but is also a great way to gain exposure to your possible ideal client. Be sure to make sure that you don’t just partner with any influencer, and that that particular individual’s values align with yours.


Similar to a review, a testimonials are user generated content that will not only talk about a previous customer’s experience, but will also talk about the results they got from your service. This will help nurture the relationship you are trying to build with your potential client but allowing them to know, like, and eventually trust you and what you will be able to do for them. 

Utilize the tips you’d follow when asking for a review, and specifically ask your previous customers to talk in detail about what’s improved for them after working with you.

Building A Content Marketing Strategy

What Exactly Is Content Marketing?

The first thing to keep in mind when creating content is to keep it simple. The more complicated you make things, the less of an impression you’ll leave. Consistent, simple information over a span of time eventually will influence the behavior of your audience.  

Instead of spending tons of time trying to identify the exact lingo you’ll use, when you’ll post it, and who you’ll target, just remain consistent about what you’re trying to convey, in simple terms, for a long period of time. 

Why Use Content Marketing?

Content provides continuous value to your audience, which results in gained trust and increased engagement. Over time, your content will be shared and commented on and eventually you will become the resource they go to when they need both information and services. 

Tips When Building Your Content Strategy

Set Some Goals

What do you want to accomplish with your content? Make sure your goals are clear and concise. Knowing exactly what you’re trying to do will help you decide on what you’re going to create. Looking for more web traffic? Newsletter or blog subscriptions? Maybe, you’re just looking to become a resource and thought leader within your industry. Regardless of your goals, consistent content marketing can help you achieve them. 

Listen To Your Audience

Think about your ideal customer: what are they looking for? What do they want to know? What are their pain points? Once you complete this market research, you’ll have the opportunity to create content that will speak directly to your ideal client.

Don’t Create Content Just To Have More

Although having a full content section of your website is both healthy and important, don’t create low quality content just to have more. Doing so will result in lack of trust and will make you a less credible resource which is counterproductive to reaching your goals.

Client Retention Is More Important Than You Think

Once you sign a client, it’s easy to be excited about the sale and move onto selling someone else. But, what if you shifted the time and energy spent on sales and acquisitions and spent more of it on client engagement and retention? 

Nurturing the relationships you have with your current clients will increase long term revenue, build trust, and eventually result in a possible upsale. So, how do you nurture those relationships and constantly add value to your current clients? 

Email Marketing

Email marketing is an excellent and highly effective method for adding value to your current clients, helping them to learn, and continuing to connect with them on a regular basis. 

When designing your email marketing campaign, consider spending time thinking about ways to re-engage and educate those you’ve already done business with. Not only will this entice them to possibly do more business with you, but it will also keep you top of mind when it comes to referrals. 

Social Media

Many want to look to social media to increase web traffic and get more eyes on their content. But, that isn’t all that social media is for. It is important to know that proper utilization of social media platforms can keep current clients excited about what you’re offering and ensure that you remain credible online.

Driving Business Through Digital Marketing

Digital marketing is arguably one of the most imperative aspects of business. Meaning, in order for your company to reach its full potential, it is extremely important to establish a digital footprint and to deliver value and resources to your audience online.

When constructing a digital strategy, it is important to keep in mind that customers need a simple way to contact you and to learn about your products and services in a simple, clean way. This can be achieved through website, email, phone, social media, and more.

Additionally, we’ve compiled a few extra ways to engage your audience and earn their trust.  

  • Work on your Google ranking. This means possibly re-designing your site, or even buying or bidding on important keywords that your ideal client will use when searching a service like yours.
  • Double check that all social media platforms link directly to your website. While building a following and cultivating a community across diverse platforms is important, it is imperative that everything links back to your company’s website.
  • Make sure you know your audience. By studying analytics, you will know what types of content perform best with your audience and who engages the most. This information will help you to audit your social media strategy over time in order to cater to your ideal client.
  • Use the right language and hashtags to help with brand recognition and promotion. Over time, specific phrases and words will automatically make your audience think of you and what you offer.
  • Promote something fun. A digital strategy is not only about being informative, but you also want to incentivize people to get in the door. What are your products and what are your offers? Do you have any discounts?

Five Ways to Improve Your Social Media Profiles Today

If you’re anything like the rest of the world, we know you’re busy and don’t have the time to spend an entire day giving your social media profiles a makeover. The good news, though, is that these five tips can be taken care of in an hour or less.

Use The Same Profile Image On Every Network

In an effort to stay top of mind and achieve brand recognition, it is important to stay consistent across all platforms. Make sure that each of your profile photos are the same so that you’re easy to spot when your followers are scrolling through their news feed.

Keep Your Handles Consistent

Another way to make your brand easy to recognize is it make sure all of your handles are the same across all platforms. This way, your audience will find it easy to search you, your products, and your services.

Additionally, consistent handles will also keep you top of mind to potential consumers.

Remove Inappropriate Tags

Check all photos or posts you’ve been tagged in and make sure they all align with your brand and the persona that you’re trying to display online. Your audience will not only look at the posts that you’ve created, but will also look at the posts you’ve been tagged in, and it is imperative that they reflect your values as a business.

Built Social Proof

Ask customers and friends for reviews of your products and services. This way, you’ll have the ability to gain the trust of your audience not only through your own content, but the content that others create as well.

Pin Your Most Important Content

After publishing a piece of content, you will be able to tell within a couple of days if it performed well or not. Pinning your best content at the top of your profile will make it easy for new followers to gain information and see that others agree with and support what you are posting.

Tips To Keep in Mind When Copywriting Facebook Ads

Keep It Simple

Do your best to keep your writing simple. Because you want as many people as possible to engage with your ad, you don’t want your audience to work harder than they need to.

When your audience scrolls through their feed, you have a small window of time to gain their attention and add value. In an effort to keep your copy simple, remove any extra adjectives and replace long words with shorter ones.

Edit Edit Edit

Yes, that means three times. We know that it can get tedious, especially after you have taken the time to put together different ad formats, but it’s imperative that you make sure there are no mechanical errors or inconsistencies. It can also be beneficial to get a second set of eyes on your copy as well.

Know Your Audience

Make sure you’re writing to your audience and more specifically, your ideal client. Keep in mind the pain points and the problems that you can solve for your ideal clients and make sure you understand specific language that your target audience wants to hear.

Use A Call To Action

It is important to use language that will make it clear to the reader that your service will benefit them, and that they will receive that benefit by clicking. The call to action that you use should make the result clear, encouraging them to buy.

Converting Leads To Sales

Just because you receive a lead, doesn’t mean you’ll actually close the sale. Leads need to be nurtured, meaning it is imperative to explore the multiple ways to meet the needs of your prospective clients before they decide to purchase your product.


When a lead comes through, the first step is to evaluate it and decide where falls in your sales funnel. Having an effective method to score leads that come through can help you to prioritize who you follow up with, and when.

When evaluating a lead, consider the different demographic credentials to determine if it matches who your “ideal customer” might be. Then, take a look at how much time the specific lead spent on your site and what type of content they interacted with. Finally, take a look to see if you can determine if the lead has an intention to make a purchase. Did the lead come through a webinar registration, or did they just click through blog posts?

Nurturing Leads Through Email

Email marketing, which has an ROI of $4,300, is an excellent way to provide valuable and relevant content to attract and serve an audience. When putting together an email campaign, make sure it is trustworthy, relevant, and conversational that will encourage your audience to engage, and then to respond.

Make Lead Nurturing A Priority

Neglecting your leads can result in a loss of sales to competitors. But, when nurtured correctly and engaged with properly, b2b leads can and will convert into sales.