By now, you should know that LinkedIn is the top social networking platform for today’s professionals. With over 467 million users, LinkedIn is a powerful tool for professionals and businesses alike to build a noteworthy brand and explore opportunities. That being said, how do you make your profile stand out among the millions of other users?
Some Ways You Can Build a More Marketable LinkedIn Profile:
Add a Professional Photograph
Your profile photo is your first impression to other LinkedIn users. Your photo is a direct visual representation of yourself as a professional.Consider your photo to be your virtual handshake – How would you want a potential business partner or client to view you?
Add a Strategic Headline and Summary
Your LinkedIn headline and summary are crucial parts of your profile. These sections of your profile utilize strategic keywordswhich help B2B professionals find you, and learn more about you as a professional. Included in your headline and summary should be industry relevant terminology – examples of these terms can be found through industry specific groups and other professionals in the field.
Be Sure to Add Relevant Skills
According to a recentLinkedIn study, users who display five or more skills are viewed 17 times more and are messaged 31 more times than users who do not list their skills. Don’t forget to ask coworkersor colleagues for recommendations! Recommendations are a great way to show others what those close to you have to say about your work.
LinkedIn is more than a social media platform – it is also a tool. Staying active and making new connections is key; whether you are seeking new opportunities or promoting your latest venture, building your audience is important. Connections and Influencers also offer a wealth of knowledge which you can utilize in your current role.
In today’s digital age, a LinkedIn profile is a necessity for both established professionals and those exploring careers. LinkedIn is an effective tool when used correctly but requires much attention and consistent maintenance. If you’re looking to include a powerful LinkedIn profile in your business plan, get in touch with us today!