You’ve narrowed down your product focus and your PPC campaigns are about to kick off. Is there anything that you can do on your end to help stand-out amid the competition? Yes! If you would like to maximize your Pay-Per-Click campaigns and significantly increase your ROI, we recommend following these 3 tips on making the most of your PPC results, for brokers.
PPC Tip 1: Become BBB Accredited
A great way to build consumer trust and to gain a competitive edge among others in your industry is by becoming BBB certified. With more than 90% of consumers recognizing the BBB logo and what it stands for, it’s a solid stepping stone in building trust, which is particularly important in the arena of financial lending. Let businesses know that you are a trustworthy source, equipped with the tools needed to achieve quality financial lending that is customized for their unique needs.
How do you become BBB accredited? We’ve got you covered here. There is criteria for BBB accreditation, for example: being in business for at least 6 months and having the required bonding and licenses in your jurisdictions. Once BBB accredited, we can add this valuable information to your ad campaigns and landing pages. Subsequently, this will increase both quality and quantity of conversions. This means more happy customers for you and higher ROI.
PPC Tip 2: Collect Google Reviews
You’ve been there with your lead from start to finish. You’ve provided excellent service and have done your due-diligence in ensuring they’re getting the best terms and coverage for their unique needs. Your lead is very satisfied with your service and can’t thank you enough for connecting them with optimal financing solutions. Do you smile, pat yourself on the back and go on your merry way? Hopefully you are saying “No. This would be a great opportunity to collect a review that I can showcase.” And it is.
Simply provide a handout with instructions on how to write a Google review. We would be happy to provide you with an instructional form to give your happy customers. In addition, we can showcase this review in your landing pages and website; Just be sure to ask for permission to post their review along with their name & company. According to Myles Anderson, 88% of consumers trust online reviews as much as personal recommendations, with 72% of consumers saying that positive reviews make them trust a local business more. This means that the more positive reviews you can gather, the more credibility your business will gain; Thus, the more quality conversions for you.
PPC 3: Become the Financial Lending Guru of “XYZ Loans”
Lastly, in order to best service your PPC leads, it’s important to become familiar with product knowledge in addition to important information & content in your landing pages. You are their trustworthy source of funding. They will need this reassurance to efficiently receive the funding they need from you. It is not enough to answer the phone or to respond to an Email lead with a generic response. You will need to become knowledgeable, informative, inquisitive and the financial lending guru of “XYZ Loans”.
Have questions? We have answers! Please feel free to reach out to us by Emailing: email@example.com and we’d be happy to answer them.