Do I Really Need Email Marketing?

It is a common misconception that email is a “prehistoric” method for marketing purposes, and communication in general. While other marketing tools such as social media, paid search, and content are all imperative aspects to any overall marketing campaign, eblasts are often an untapped resource which can result in a missed opportunity for your business. Below, we’ll discuss five important reasons your business cannot go another day without email.

Simple To Track And Measure

When you send an eblast, you have the opportunity to analyze which types of content are performing well by seeing data on how many people are opening, reading, and visiting your site from each campaign. This is important when determining which topics are more popular to readers and what the ultimate return on investment is. As messaging, calls to action, and subject lines are edited, the option becomes available to see what is working and where adjustments need to be made.

Email Content Is Shareable

Not only can recipients of your eblasts forward your messaging to their family, friends, and coworkers, but there is also the option to share email content on social media. This automatically increases your reach far beyond your initial email list.

Stay Top Of Mind

There are strategic ways of not being “over the top” or “annoying,” but just staying top of mind and offering value to email recipients. Creating engaging and informative content and delivering it properly is a great way to not be forgotten by potential customers.

Target Specific Audiences

Because different audiences require different messaging, it’s not a secret that email marketing is not “cookie-cutter,” but more a tool used to segment different audiences and communicate appropriately to the right people, making it a very personal approach which can strengthen the relationship between a company and it’s public.

Drive Traffic

Not only is it important to include a link to your website in your eblast, but including a call to action can also drive traffic to your website as well. Providing your readers with a clear message on how and why they should visit your site, and making it easy for them to get there is an excellent way to increase web traffic.

Three Benefits of Having a Mobile Friendly Website

Sometimes, the idea of hiring someone to design your company website can feel like a daunting, unnecessary expense when your daughter’s boyfriend’s sister built the website for her fashion blog and says she can do yours for a fraction of the price.

The truth is, your website is the center of your entire online presence and without a site that is fully functional and user friendly across all platforms, you’re not only losing web traffic, but you’re leaving money on the table as well. Our team has found three important reasons why it is vital that your business has a mobile friendly website. In addition to the fact that, well, everyone surfs the web on their smartphone these days.

Improved User Experience

Without a positive user experience, your business will never reach its full potential. Because the vast majority of your potential buyers will look up your website before making a purchase (and many will find you via your website in the first place), it is important that you provide something that is clean, simple, and aesthetically pleasing. As we like to say, “the less clicks, the better.”

Streamlined Experience Across Devices

If the desktop version of your website feels completely different than the mobile version of your website, frequent visitors will become confused and discouraged. Due to the fast-paced, instant gratification world that we live in today, your potential customers are not going to search around your site and deal with slow downloads – they are just going to leave your site entirely. Having a well streamlined experience across all devices allows web traffic to become familiar with interacting with your brand and will find it easier to utilize your site, encouraging them to come back soon.

Improve Sales

It is no secret: a website that is easy to use, will generate more revenue than a website that is difficult to use. While circling back to the “user experience” element, it is pivotal that as a business owner you are making an effort to drive sales from all angles, and in this digital age, your website is an excellent place to start.

Three Best Practices Of Engagement On Facebook For Business Owners

As a business owner, Facebook can be overwhelming and confusing, sometimes resulting in the overall absence of engagement. We’ve decided on three main best practices that are important for a business owner to consistently engage with their audience.

Curate Informational Content

When posting and sharing content, make sure that it is informational and represents you as a well-rounded resource. For example, posting content related to life as an entrepreneur, productivity tips, or networking tips can be helpful as opposed to only posting product-focused content. Additionally, you may want to curate content that is relevant and educational in your industry as well. Remember that although we may feel inclined to “hard sell” and be promotional on Facebook 100% of the time, it is more important to brand yourself as a credible resource instead of trying to generate leads.

Do Not Remain Silent

It is easy to ignore or not pay attention to those who comment on or review your products or services, but it is imperative that you always respond with grace and professionalism. When someone posts a positive comment, you should respond with gratitude. When someone posts a negative comment, you should respond in a calm and collected manner that provides excellent customer service, but also ensures that the integrity of your brand is protected. Always remember that when you are responding to a comment or review, that you are actually responding to your entire audience and not just that one person in particular.

Support Others In Your Network

Supporting others in your network and even within your industry creates a professional relationship that has the potential to develop into a referral partnership. As an example, supporting and sharing the successes of someone in your industry who you may see as a competitor may be beneficial to you down the road if that individual networks with someone they are unable to service, but you are. Supporting others and having a “givers mentality” on Facebook will put you in a better position to build referral sources within your online community.

Three Personal LinkedIn Tips You Might Not Know About

When using personal LinkedIn, many know to update their profile photo, add their experience, enter a headline, and start connecting with others in their industry, or their industry of interest. What many don’t know, though, is that there are other actions that one can take to establish an even stronger brand and build more relationships.

Send Custom Connection Requests

When sending a connection request, LinkedIn provides the option to send a small message. Because of the high volume of connection requests many professionals receive on a daily basis, it is helpful to include a short, personalized note. This is especially helpful when connecting with someone you are particularly interested in building a relationship with or doing business with. For example, if you are a Commercial Loan Broker, and are interested in connecting with a Commercial Real Estate Agent, an appropriate message could look something like this: “Hello (name), I noticed that share a common interest in commercial real estate and thought it would be mutually beneficial to connect. Have a great rest of your day!” This small but customized message could increase the chances of sparking a conversation and provide the opportunity to network.

Publish Pulse Articles

A LinkedIn pulse article establishes your credibility as a business owner and proves your knowledge of your industry. We recommend that at least once per month, you write a post regarding a topic in your industry. Posts do not need to be more than 350-500 words, but are important in establishing to your audience that you understand your craft, and are passionate about sharing your knowledge with your network. With each pulse article, it is always helpful to include an image, even if it is a stock image off of a website such as Pexels.

Join Strategic Groups

Groups on LinkedIn are a digital community where individuals with a common interest interact and bounce ideas of off one another. Joining groups that are in your specific industry, or an industry you’d like to network in, is a fantastic way to connect with and learn from people who you may not have otherwise. It may also be helpful to post your pulse articles into an appropriate or industry-relevant group as well, as a way to establish credibility and provide insight to the other members.

5 Reasons Your Business Needs Social Media

If you haven’t considered social media for your business, 2019 is the year to understand why it is so important. With more than half the world using social media to engage with brands, it is imperative to have a well respected presence online. We’ve established five key reasons why social media for your business is an effective, inexpensive tool.

Humanize Your Brand

A solid online presence for a company includes multiple business social media pages, in addition to personal social media accounts for business owners and staff, such as Linkedin. This allows for potential customers and buyers to not only research your company and your products, but the individuals behind it as well as their credentials.

Stay Top of Mind

The majority of social media users log into their social accounts at least once a day, thus giving you an opportunity to get in front of your audience daily. Not only does this provide helpful information and resources to your followers and your community, but it also keeps them thinking about you.

Social Proof

Because social media allows us to engage so freely through comments, images, videos, and ideas, it allows potential customers to see how your products or services have worked for others. Positive reviews and engagement over time can be extremely persuasive to someone who is on the fence about doing business with you.

Customer Service

Social media is a very effective way to provide exceptional customer service. Whenever a negative or controversial review or comment is posted to your social media page, you are given an opportunity to provide customer service that will not only be seen by the person who posted it, but everyone else who comes to your page for information about your brand. It is important to remember that you are not just replying to someone who had a negative experience, but you are essentially also replying to your current and future buyers as well.

Crisis Communication

In the event that your brand does make a mistake, social media allows a business to get out in front of the situation and strategically communicate to its audience exactly what occurred, and what the company is doing to combat the issue. This creates a trustworthy and open relationship between an organization and the public, where followers have the ability to comment and ask questions. It is important to engage back with your community in a clear, honest, and positive manner to ensure that trust and integrity are not compromised.

Although some may find social media to be a burden or a waste of time, it is important to understand how it can be leveraged as a way to add value to your business and overall consumer experience.