It is a common misconception that email is a “prehistoric” method for marketing purposes, and communication in general. While other marketing tools such as social media, paid search, and content are all imperative aspects to any overall marketing campaign, eblasts are often an untapped resource which can result in a missed opportunity for your business. Below, we’ll discuss five important reasons your business cannot go another day without email.
Simple To Track And Measure
When you send an eblast, you have the opportunity to analyze which types of content are performing well by seeing data on how many people are opening, reading, and visiting your site from each campaign. This is important when determining which topics are more popular to readers and what the ultimate return on investment is. As messaging, calls to action, and subject lines are edited, the option becomes available to see what is working and where adjustments need to be made.
Email Content Is Shareable
Not only can recipients of your eblasts forward your messaging to their family, friends, and coworkers, but there is also the option to share email content on social media. This automatically increases your reach far beyond your initial email list.
Stay Top Of Mind
There are strategic ways of not being “over the top” or “annoying,” but just staying top of mind and offering value to email recipients. Creating engaging and informative content and delivering it properly is a great way to not be forgotten by potential customers.
Target Specific Audiences
Because different audiences require different messaging, it’s not a secret that email marketing is not “cookie-cutter,” but more a tool used to segment different audiences and communicate appropriately to the right people, making it a very personal approach which can strengthen the relationship between a company and it’s public.
Not only is it important to include a link to your website in your eblast, but including a call to action can also drive traffic to your website as well. Providing your readers with a clear message on how and why they should visit your site, and making it easy for them to get there is an excellent way to increase web traffic.