What Are CAN-SPAM Laws (CAN-SPAM Act) and Email?

What Are CAN-SPAM Laws (CAN-SPAM Act) and Email?

Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law.

Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $40,654, so non-compliance can be costly. But following the law isn’t complicated. Here’s a rundown of CAN-SPAM’s main requirements:

_ Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.

_ Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.

_ Identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.

_ Tell recipients where you’re located. Your message must include your valid physical postal address. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.

_ Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn’t block these opt-out requests.

_ Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days. You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you’ve hired to help you comply with the CAN-SPAM Act.

Multiple Format (Types) of Content Are Essential

Multiple Format (Types) of Content Are Essential

Your audience varies; in such that they all prefer content in different ways; it’s not a one-size-fits-all environment. Varying the types of content you offer, reaches a larger audience.

This could include webinars, white papers, videos, surveys and other forms of content that will represent your brand. Different audiences prefer receiving information in different ways, and accommodating their preferences makes it more likely for them to enjoy, remember and trust your content.

In all these tactics, make sure your branding and key messages align. Keep your content consistent, stay authentic, and aim to serve your target audiences on the platform they prefer with the information they want.

What is a SERP?

What is a SERP?

A search engine results page (SERP) is the page displayed by a web search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also contain other results such as advertisements.

Why is Blogging Important?

Why is Blogging Important?

Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy.

Here are 4 reasons you need to blog:

  • Drive traffic to your website
  • Increase your SEO/ SERP
  • Position your brand as an industry leader
  • Develop better customer relationships

Drive traffic to your website:
Your blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic back to your website.

Make the blog on your website the foundation for all of your social media platforms.

Your business might be on Facebook, Twitter, Pinterest, LinkedIn, or anywhere else. Post links – with relevant visuals – of your blog articles to your social sites. Give your social followers a reason to click through to your website.

Additionally, post inbound links directly in your blog articles, to drive traffic to specific landing pages of your website.

Increase your SEO/SERP:
Blogs increase your SEO. Fresh content is still a key to beating out your competitors in the search engine results page.

Use keywords in your articles. List out the keywords, topics, and categories you want your business to be found with. Use these words, and related expressions when writing your posts.

Of course, whether you actively seek these out or not, blogging regularly about your business, industry, product or customer lifestyle will naturally increase your search keywords. Being intent about your words will only increase results.

Keywords and topics on your website are a significant way in which Google (and other search engines) find your site for these searched words.

Position your brand as an industry leader:
Well written articles demonstrate your company as an industry leader. By posting topics which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product too.

If you are a retailer, for example, write blog posts about your products. Your customers will get to know you as the knowledge source for the products they want.

If you are in B2B, post articulate, well researched articles about your service. Become the hub, or the place to be, for your industry.

You are building trust, too. The more you can show that you are well-versed in your field, the more likely your consumer will trust you to supply what they need.

Your customers additionally benefit from the learning you provide them.

Develop better customer relationships:
Blogs provide another source to deepen the connection with your customer. By connecting directly on your website, your clients are able to get to know your business or product from the comfort of your online home base.

Use this. Again, build trust by being a source of information. Consumers like to be informed, and appreciate that you are the one teaching them.

Additionally, just as on your other social sites, respond to comments and interact with your consumer. If they have questions about a product you are writing about, respond to them directly on your website. Unlike many social sites, a blog is generally searchable on your site for some time. Your website comments last longer than on a Twitter response or Facebook post. Other customers will see your interactions too.

What is Content Marketing?

What is Content Marketing?

Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way.

Enter content marketing!

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

Content marketing is used by leading brands
Research shows the vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.

What Is a PDF File?

What Is a PDF File?

Adobe PDF files—short for portable document format files—are one of the most commonly used file types today. If you’ve ever downloaded a printable form or document from the Web, such as an IRS tax form, there’s a good chance it was a PDF file. Whenever you see a file that ends with .pdf, that means it’s a PDF file.

Why Use a PDF File?

Let’s say you create a newsletter in Microsoft Word and share it as a .docx file, which is the default file format for Word documents. Unless everyone has Microsoft Word installed on their computers, there’s no guarantee that they would be able to open and view the newsletter. And because Word documents are meant to be edited, there’s a chance that some of the formatting and text in your document may be shifted around.

By contrast, PDF files are primarily meant for viewing, not editing. One reason they’re so popular is that PDFs can preserve document formatting, which makes them more shareable and helps them to look the same on any device. Sharing the newsletter as a PDF file would help ensure everyone is able to view it as you intended.