Use These Quick Tips To Build Brand Awareness

Some companies have built such a powerful brand that you could see the unbranded product and know they made it. That is excellent branding and it takes time to build not just that level of cohesiveness, but also that level of awareness.

Many smaller businesses feat that they will never have the type of brand awareness Fortune 500s have, but they can within their niche. To make it happen, you’ll need to understand brand awareness and the strategies that make it possible.

Understanding Brand Awareness

Building brand awareness makes you recognizable, so customers who love what you have to offer can show brand loyalty. When customers see elements of your brand, they should know not just what it is but what your brand stands for.

If you own a cafe in town, it’s great that they know that. But they should also know you sell the best vegan coffee on the block and celebrate “Muffin Mondays” to beat the Monday blues.

Building Brand Awareness

The good news is that you don’t need to focus specifically on building brand awareness to make it happen. You need only incorporate it into new or existing marketing strategies and campaigns.

  1. Build a Brand: The most important aspect of brand awareness is having that cohesive brand that customers can recognize in the first place. What is the element that ties your brand together? Is it the color, the imagery, the retro vibe of your billboard signs and decor?Note that building a brand first requires some experimentation and then consistency. Experimentation helps you test the features you think best resonate with your target market. Consistency provides the elements they can now begin to associate with your brand time after time. 
  1. Advertising: You already invest in advertising to attract more customers. Advertising also improves brand awareness. The more often people see your brand on billboard signs, fliers, brochures, shelves and ads, the more familiar of a choice your brand becomes. Soon, you become the choice that targeted customers makes when they need a product or service you provide.When choosing ad placements, be sure to consider your channels carefully and how well they align with your target audience. For instance, if you mostly serve a senior audience, poring the bulk of your money into advertising on Instagram is probably not a wise choice. Meanwhile, Instagram ads might do wonders for clothing lines bent on not just following but creating the newest trends.
  1. Get on Social Media: Believe it or not, people of all ages are online. Seniors might not be hanging out on Instagram as much as millennials and generation Z, but they are online. You can find them for leisure on Facebook and for business on LinkedIn. Many also hold Twitter accounts.Find out where your tribe hangs out online and then pour money into reaching them. There are also some social media platforms that are almost a rite of passage for businesses. These include Facebook and Twitter, but choose wisely before opening an account on either one.
  1. Partner With Others: When it comes to partnerships, there are many appropriate choices to consider. One choice gaining popularity is partnering with influencers and affiliate marketers. These people share your product or service with their audience and help you to leverage that audience to increase trust and boost sales.You can also partner with other brands. Most experts recommend partnering with a bigger brand. Far more important is partnering with a suitable brand. For instance, if your company makes spaghetti and pasta, partner with a company that makes sauces or team up with a restaurant to create a signature dish.
  1. Invest in the Community: Over the past few years, millennials have emerged as the most powerful buyers in the market for most industries. This demographic has earned the title of the most generous. Not surprisingly, this generation plays close attention to the politics and philanthropic work of the companies they support and many other people have adopted this principle since.This makes investing in your community a great way to reach them, their parents, grandparents and children. You could organize the cleanup of a beach or park, sponsor the local sports team or send workers to volunteer in causes that matter most to the community. Your customers will notice.
  1. Remarket and Retarget: So, you used all the tips above and it worked: people now recognize your brand and ask for your products and service by name. What now? To compound the effects of all your efforts, focus on retargeting and remarketing to turn people into repeat customers and keep them.To do this, you can invest in loyalty programs or offer coupons to first-time buyers. You could also try to get contact information so you can send texts or emails to let them know when there are new promotions or sales.

The Bottom Line

Building brand awareness can be a costly investment. However, once business owners see the effects of their efforts, most say it’s worth every penny.

How To Successfully Promote Your Brand Through Social Media and Content Marketing

By: Alex Vasilakos, Director of Marketing

The growth of your financial brand depends on attracting and retaining clients. In the modern market, some of the most successful strategies center on targeted content and social media marketing. If you’re ready to make this marketing strategy work for your financial brand, here are some powerful tips to improve your chances of success.

Why Social Media Marketing Is Important

First, it’s important to understand where there is room for improvement in terms of social media and content marketing. While many other industries have successfully navigated social media and developed effective sales content, the financial industry as a whole has been reluctant to move away from more traditional marketing methods, such as print. One of the challenges with traditional sales campaigns is that they can’t be effectively tracked or analyzed. However, targeting your audience through social media can be extremely effective. Most of your potential clients are already spending time online, so it’s wise to engage with them there instead of waiting for them to stumble on your website or find a print ad or a direct mail piece that you sent to them.

Benefits of Targeting Content Marketing

A modern content and social media marketing strategy offers many potential benefits, including:

• Aligning advertising budgets with consumer behavior

• Targeting potential clients accurately

• Efficiently generating leads

• Providing platform for developing relationships

Make Paid Promotion Work for You

The days of being able to connect with potential clients organically through Facebook and Twitter are a distant memory. Modern social media feeds continue to fill up with paid promotional content, so if you want to make sure your audience has the chance to see your posts, you need to invest in sponsored content. The upside of this trend toward paid content is that it offers advertisers an array of effective targeting techniques. Whether you are thinking of using Twitter, Facebook, LinkedIn or another platform, you can get access to consumer data to help you truly understand your target demographic and tailor your content for maximum impact.

What demographic do you want to target? The data collected and analyzed by social media platforms can provide you access to any number of specific groups. Maybe you want to promote your factoring product or ABL program to businesses or individuals that have recently opened a business. Perhaps you are working on winning clients who are established businesses and potentially focus your efforts on targeting referral partners. You could develop sponsored content about a specific niche industry and how factoring can help cash flow during down time or when there is an upswing in orders.

There are numerous other options for targeted content. With all the useful data social media platforms have available, you can consider several targeted marketing campaigns, such as:

• Purchasing receivables for staffing companies

• Cash flow solutions that can help the renewable energy space

• Companies struggling to make payroll because they have open invoices

Improve Collaboration Between Your Sales and Marketing Teams

Although your sales and marketing teams may communicate every so often, it’s far better to have them actively collaborate on content and social media marketing strategies. Sharing ideas and reviewing data together can ensure both teams understand the goals of each campaign and the best way to reach them. Proactive collaboration can help everyone agree on how to define a good lead and what sort of metrics to use to determine success.

Ensure Sales Content Matches Your Target Audience’s Expectations

The more customized you can make your content, the better chance you have of making a strong connection with potential customers. A stronger connection means there is a better chance of converting that targeted individual into a client. By its nature, social media encourages users to desire a completely personalized experience, even in terms of advertising. When a customer feels like your post speaks directly to him or her, he or she is much more likely to pay attention and engage with the content.

However, developing unique, customized content can be challenging. Not only do you need to take into account different personalities and ages, you also need to tailor your content to fit the potential client’s location in the sales funnel. Content designed for an initial connection with a client should look different than content designed to close a deal. The quality of your posts is also important. People will likely ignore social media content that reads like a high-pressure sales pitch. Instead, focus on creating valuable, helpful posts that help your target audience feel like your company is both knowledgeable and caring.

Put It All Together

What does effective, valuable content look like? It depends on the target audience. For example, if you are creating a campaign to help improve cash flow for a business with factoring, your content should evolve based on your client’s situation. Your initial contact with your potential client should focus mostly on improving brand awareness and providing helpful information. You want the client to be aware of your services as he or she is considering the pros and cons of different alternative lending solutions.

As you continue to target this client with customized marketing content, your focus can move from brand awareness to the reasons he or she should choose your institution as an alternative financial solutions provider. You may want to focus on your turnaround time, recourse vs non-recourse options, or negotiating better terms with suppliers or take advantage of early payment discounts. Once you have succeeded in converting this targeted individual into a client, you can also promote your other financial products (if you have ones beyond just ABL and factoring), such as equipment financing, commercial real estate, or business term loans.

An effective social media marketing campaign can help you convert and retain clients. When you understand how to correctly engage with your target demographic and ensure your sales and marketing teams are working together, your content has a better chance of success.

https://www.factoring.org/files/commercial_factor08-18.pdf

Social Media

Switching Gears with Facebook’s Algorithm Updates

You might have heard about recent Facebook changes. If you haven’t, they were pretty significant; especially for us marketers. Some may say it’s a branding mystery and others might be down right frustrated. The good news? With a few strategy detours and some positive thinking, your businesses will not be on death row.

Concerns about advertising and posting on your company pages skyrocketed following Facebook master Mark Zuckerberg’s big announcement. Would it affect your follower base or worse….would you lose potential customers?

Here’s a snippet of Mark Z’s announcement:

Screen-Shot-2018-06-19-at-11.49.49-AM Switching Gears with Facebook's Algorithm Updates

Originally, the main purpose was for the people. Family, friends and friends of friends to stay in touch and really get that personal feel. According to research done by the Facebook leaders, that started disappearing slowly, but surely. We can’t blame them for wanting to stay true to their mission!

With respect to Mark Z and his team, marketing efforts are NOT going away. They just need some revamping. So, what do you need to do? Two words: customized and personalized. I’m going to break down some things you can do to combat the algorithm updates and ensure you’re getting the most out of your time and money on social media.

Live and in action!

Ever since Facebook started its live feature, video content has been on the fast track. Incorporating this into your overall digital marketing campaign will no doubt help boost your engagement. Go live from an event or tradeshow! If you’re in real estate, do a quick live video of the property to attract potential buyers! Small business owners have so many opportunities to use this component. Have a sale going on? Offer a “sneak peek.”

Do not hard sell!

I can’t stress this enough. This has always been the case, but now it’s on steroids. Facebook wants discussion and for audiences to jumpstart conversations. You don’t want to push your products. Think of yourself and your business as a resource rather than a robot with extra buttons to drive sales. If people are interested, trust the process that they will make it through the funnel. Sharing rich content is what will garner results and get people to click the “Like” and “Follow” button.

Don’t be afraid to share a variety of content.

Text, link, link, text. It’s okay to use this type of post, but not every single time. Don’t shy away from images only. It’s okay if your post doesn’t have a link. More importantly, it’s okay to have a little fun on social media. Create graphics and use hashtags. Hashtags are a way to expand the reach.

Just because your industry isn’t a theme park or skateboard shop doesn’t mean you can’t be creative! Are you in commercial real estate? Post some recently funded deals for followers to see what you’ve been up to.

Quotes are great too! If you’ve recently worked with somebody on closing a deal or you’ve just attended a speaking engagement together, ask them for a short quote to use. This is not only good for business, but it always puts in the good word that you’re trustworthy to work with.

The good ol’ quality over quantity.

Don’t get mad if you still only have a handful of followers. This is actually better than having a million followers who don’t care. You want an audience that enjoys your content, visits your website and shares your posts. You don’t want some Joe Schmo liking everything and anything on your Page just because he stumbled upon it.

The same goes for WHAT you post. Posting just to post is not the ideal way. Posting with intention and purpose is!

To learn more about best digital marketing practices, visit our blog section.

How to Fully Optimize your LinkedIn Profile

By now, you should know that LinkedIn is the top social networking platform for today’s professionals. With over 467 million users, LinkedIn is a powerful tool for professionals and businesses alike to build a noteworthy brand and explore opportunities. That being said, how do you make your profile stand out among the millions of other users?

 

Some Ways You Can Build a More Marketable LinkedIn Profile:

 

  1. Add a Professional Photograph

Your profile photo is your first impression to other LinkedIn users. Your photo is a direct visual representation of yourself as a professional.Consider your photo to be your virtual handshake – How would you want a potential business partner or client to view you?

  1. Add a Strategic Headline and Summary

Your LinkedIn headline and summary are crucial parts of your profile. These sections of your profile utilize strategic keywordswhich help B2B professionals find you, and learn more about you as a professional. Included in your headline and summary should be industry relevant terminology – examples of these terms can be found through industry specific groups and other professionals in the field.

  1. Be Sure to Add Relevant Skills

According to a recentLinkedIn study, users who display five or more skills are viewed 17 times more and are messaged 31 more times than users who do not list their skills. Don’t forget to ask coworkersor colleagues for recommendations! Recommendations are a great way to show others what those close to you have to say about your work.

  1. Be Active

LinkedIn is more than a social media platform – it is also a tool. Staying active and making new connections is key; whether you are seeking new opportunities or promoting your latest venture, building your audience is important. Connections and Influencers also offer a wealth of knowledge which you can utilize in your current role.

 

In today’s digital age, a LinkedIn profile is a necessity for both established professionals and those exploring careers. LinkedIn is an effective tool when used correctly but requires much attention and consistent maintenance. If you’re looking to include a powerful LinkedIn profile in your business plan, get in touch with us today!

 

 

PPC Tips For Brokers

3 Tips On Making the Most of Your PPC: A Broker’s Guide

You’ve narrowed down your product focus and your PPC campaigns are about to kick off. Is there anything that you can do on your end to help stand-out amid the competition? Yes! If you would like to maximize your Pay-Per-Click campaigns and significantly increase your ROI, we recommend following these 3 tips on making the most of your PPC results, for brokers.

PPC Tip 1: Become BBB Accredited

A great way to build consumer trust and to gain a competitive edge among others in your industry is by becoming BBB certified. With more than 90% of consumers recognizing the BBB logo and what it stands for, it’s a solid stepping stone in building trust, which is particularly important in the arena of financial lending. Let businesses know that you are a trustworthy source, equipped with the tools needed to achieve quality financial lending that is customized for their unique needs.

How do you become BBB accredited? We’ve got you covered here. There is criteria for BBB accreditation, for example: being in business for at least 6 months and having the required bonding and licenses in your jurisdictions. Once BBB accredited, we can add this valuable information to your ad campaigns and landing pages. Subsequently, this will increase both quality and quantity of conversions. This means more happy customers for you and higher ROI.

PPC Tip 2: Collect Google Reviews

You’ve been there with your lead from start to finish. You’ve provided excellent service and have done your due-diligence in ensuring they’re getting the best terms and coverage for their unique needs. Your lead is very satisfied with your service and can’t thank you enough for connecting them with optimal financing solutions. Do you smile, pat yourself on the back and go on your merry way? Hopefully you are saying “No. This would be a great opportunity to collect a review that I can showcase.” And it is.

Simply provide a handout with instructions on how to write a Google review. We would be happy to provide you with an instructional form to give your happy customers. In addition, we can showcase this review in your landing pages and website; Just be sure to ask for permission to post their review along with their name & company. According to Myles Anderson, 88% of consumers trust online reviews as much as personal recommendations, with 72% of consumers saying that positive reviews make them trust a local business more. This means that the more positive reviews you can gather, the more credibility your business will gain; Thus, the more quality conversions for you.

PPC 3: Become the Financial Lending Guru of “XYZ Loans”

Lastly, in order to best service your PPC leads, it’s important to become familiar with product knowledge in addition to important information & content in your landing pages. You are their trustworthy source of funding. They will need this reassurance to efficiently receive the funding they need from you. It is not enough to answer the phone or to respond to an Email lead with a generic response. You will need to become knowledgeable, informative, inquisitive and the financial lending guru of “XYZ Loans”.

Interested in learning more about how to follow up with your leads? Please feel free to check out our webinar here or to read our blog: How To Follow-Up With Leads: A Broker’s Guide

Have questions? We have answers! Please feel free to reach out to us by Emailing: leads@financemarketing.com and we’d be happy to answer them.

The Finance Marketing Group PPC Kick-Off Guide

This post is designed to help our clients understand PPC and what to expect after your marketing kick-off call with Jenna or Alex. Here you’ll find information on what to do when a lead comes in and how to differentiate a PPC lead from other leads. We hope this can provide some clarity in regards to approaching your new PPC leads & what to expect after your marketing kick-off call.

Resources you may also find helpful:

Why PPC Marketing is a Wise Investment for Brokers
How To Follow-Up With Leads: A Broker’s Guide

Brief Overview of What We Do:
Our goal is to get your ads placed in top ranking positions in search engines. For example: If someone does a Google search for “commercial real estate loans” they are then presented with ads and websites relating to these search terms. We call these search terms keywords. Our job is to create PPC ads and landing pages relating to a specific product focus.
A product focus could be considered:

• small business loans
• commercial real estate loans
• equipment financing
• hard money & bridge loans
• fix & flip loans
• unsecured business lines of credit
• working capital
• or a niche (medical equipment, etc.)

Unless you have specified otherwise in your marketing kick-off call with Alex or Jenna, we will typically start you out with 2 product focuses (commercial real estate loans & small business loans). You are welcome to select whatever product focus you would like and can swap these out for a different product focus that better meets your areas of expertise.

After your marketing kick-off call, we then create landing pages (one product focus per landing page). This is the page that a potential client (or lead) is brought to after they click on your ad. This page is designed to make your lead convert. It contains direct information regarding your product focus with a form on it. The visitor can then fill out the form with their name, contact info, and other information (loan amount, credit score, details of loan request). The form then gets emailed directly to your business (this is considered a conversion).

After your marketing kick-off call and prior to launching your PPC campaigns, we will send a test Email on your landing pages to ensure all is functioning properly. It is important that you do respond to your test email(s). You would follow the same steps when responding to your leads. Please see next section for images on what your Unbounce test Email will look like (they will appear the same for you leads).

Side note: It is critical that you reach out to your leads right away (we recommend at least within the hour, preferably within the first 5 minutes if you really want to make the most out of your PPC campaigns). Here is a helpful webinar with tips and follow-up methods/ practices with your new leads:

What your new lead Email will look like and how to respond:

When a lead submits their form, their information gets sent directly to your Email. Below is an example of what your new PPC Lead looks like in your inbox and what the Email looks like after you click on it.

sample-subject-inbox-email-from-unbounce-1 The Finance Marketing Group PPC Kick-Off Guide

Unbounce-New-Lead-Email-Sample-1 The Finance Marketing Group PPC Kick-Off Guide

You can view your landing page by clicking on the URL, located in the 2nd column down under “Landing Page Details”.

You would then contact your lead back by clicking on their Email, this is located below the “Submitted Form Data” section, next to the “email” field.

You can access our sample drip Email templates and voicemail templates by clicking on the links.

Need a refresher on PPC? We’ve got you covered in our webinar here.

We hope you’ve found this article helpful! As always, please don’t hesitate to reach out to leads@financemarketing.com should you have any questions at all. We’re happy to help:)

Social Media Updates Not to be Ignored in 2018

Social Media is constantly changing – that is no secret to the digital marketing world. As 2018 ramps up, three well known networks have made some pretty drastic updates over the past year and we cannot ignore them.

Twitter DOUBLED its character limit.

Facebook updated its algorithm and some would say it caused headaches for marketers.

giphy-3 Social Media Updates Not to be Ignored in 2018

The update prioritizes content for users within their bubble; essentially eliminating public and/or outside content from personal feeds.The update is pushing marketers to switch up their strategies. The benefit here is quality over quantity. Yes the update makes it more difficult for users to find your Page’s content, but once they do you’ll know they’re there for a reason.

LinkedIn now allows hashtags and video! Many users are incorporating this into their profiles and Pages. If you are a small business owner, this can be extremely useful to reach your customers. For example, if you are launching a new line, or have a new product, you can showcase it here first as a “thank you for following us” post.

It’s important to keep up with the trends whether you manage your own social media accounts and Pages, or you hire an agency to do so. Branding is key. Engagement is key. Visibility and voice is key.

Ask yourself this question: Have I ever Googled something and went to a social media profile/Page first? If you answered “Yes,” you’re not alone.

New business owners should think realistically and be aware of this. Most people will not find your website – especially because they don’t know you exist yet! Without social media profiles/Pages, it’s highly unlikely you’ll be discovered.

Where to start.

Craft your profiles/Pages to align with your overall goal and brand. Keep in mind that not every social network is the same and should be treated differently. See below for the breakdown.

Twitter follows the K.I.S.S. method (keep it simple stupid.)

giphy-2 Social Media Updates Not to be Ignored in 2018

According to Business Insider, there is a total of 1.3 billion Twitter accounts, but only 328 million are active. Take advantage of this and be one of the active accounts.

Why is a business Twitter account necessary?

It’s part of the foundation of the entire branding experience. It’s also a good way for visitors to gain a sense of trust. The first step is visibility as previously mentioned. Check!

Make sure you have the following:

  • Profile photo
  • Header photo
  • Handle
  • Bio
  • Location
  • Website

Facebook Business Pages allow for more in depth information. Make sure you have the following filled in:

  • Profile photo
  • Cover photo
  • “Our Story”
  • Create a CTA (call to action) button
  • Address
  • Phone number
  • Email
  • Website
  • Category
  • Description (About)
  • Products you offer

With the recent algorithm update by our good ol’ friend Mark Z, it’s important to remember to post your best content. Prior to the update, it was much easier for users to visit your Page, find your Page, view public content, etc. Now, it’s a more close-knit vibe.

According to Zuckerberg, “Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.”

Here’s how to combat the concern and break through.

  • Switch it up!
    • Not every post needs a link. For example, #BizTipTuesday with a sentence from a blog to share with followers is a good way to engage with an audience.
  • Ask questions, include numbers
    • Content that might spark conversation (comments, shares, likes) is more likely to perform better
  • It’s OK to ask people to follow your Page – this might even remind them to use the feature “See First.” When users visit a Page they follow, they have the option to push their favorite ones to the top of their newsfeed!

Screen-Shot-2018-02-13-at-11.25.01-AM Social Media Updates Not to be Ignored in 2018

The Business Social Network has really been feeling the fire the past year. From cover image sizes to adding a video component, LinkedIn has made some of the most noticeable changes.

According to LinkedIn, there are 19 million Company Pages on the network.

Speaking solely for Company Pages, here’s what to include for your business:

  • Logo
  • Cover image
  • About Us
  • Specialties
  • Website URL
  • Company size
  • Year founded
  • Industry
  • Company Type
  • Location

The benefits of having a LinkedIn Company Page include:

  • Showcasing the company, not just employees
    • It gives you a higher chance to pop up on Google searches

Screen-Shot-2018-02-13-at-11.32.58-AM Social Media Updates Not to be Ignored in 2018

  • You can ask your employees to list it under their experience
    • Acts as company ambassadors
  • Promote news about your company
  • Share resources and updates that get attention from followers
  • Share services offered
  • Gives users an extra outlet if they have yet to reach your website

Twitter, Facebook, and LinkedIn along with other social media will continue to make changes. As technology evolves, users must follow suit in order to get the most out of the tools.

As marketers and business owners, we can’t keep doing the same things over and over and over again expecting better results. Isn’t that the sign of insanity?!

giphy-1 Social Media Updates Not to be Ignored in 2018

If you have any questions about your company profiles/Pages, feel free to reach out to us!

Please share this blog to help out fellow business owners!

How to Add an Image (Logo) to a PDF

How to Add an Image (Logo) to a PDF

We always suggest that people download Adobe Acrobat DC to complete this simple task.

Once you’ve installed Acrobat DC, follow these easy steps:

1. Open the PDF in Acrobat, and then choose Tools > Edit PDF > Add Image

2. In the Open dialog box, locate the image file you want to place.

3. Select the image file, and click Open.

4. Click where you want to place the image, or click-drag to size the image as you place it.

5. A copy of the image file appears on the page, with the same resolution as the original file.

6. Use the bounding box handles to resize the image, or the tools in the right hand panel under Objects to Flip, Rotate, or Crop the image.

7. Save your new document.

What Are CAN-SPAM Laws (CAN-SPAM Act) and Email?

What Are CAN-SPAM Laws (CAN-SPAM Act) and Email?

Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law.

Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $40,654, so non-compliance can be costly. But following the law isn’t complicated. Here’s a rundown of CAN-SPAM’s main requirements:

_ Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.

_ Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.

_ Identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.

_ Tell recipients where you’re located. Your message must include your valid physical postal address. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.

_ Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn’t block these opt-out requests.

_ Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days. You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you’ve hired to help you comply with the CAN-SPAM Act.