Leads may come to you in various ways, from websites and content marketing to inbound activity, but they all need to be converted to attain success in your business. Attracting leads is just one part of the sales process and they need conversion to seal the deal.
Pay per click marketing is easily the most cost effective and converting online marketing strategy loan brokers and lenders can invest in. With full control of your campaign, you are able to:
- Targeting products & keywords that are converting at that time
- Set up your ads to only run on the days and times you able to respond quickly
- Target specific geographical locations to minimize competition
- Start and stop your campaign whenever you would like without losing too much traction in ad rankings.
- Target borrowers and referral sources that are in the decision making phase as opposed to those still researching their options.
- Implement lead captures that encourage conversion instantly when a borrower lands on your page.
The mad hatter has always been my favorite Disney character and while that may seem a bit odd to some, I value his outlook on birthdays and on tea! I guess you have to be a little ‘mad’ to work in the marketing industry these days as well. I suppose the hatter’s ‘Un’ theme can apply to almost everything in life, marketing including. Some of us, including myself have fallen into the realm of catering to every Google update that rolls around. I have found myself marketing more for search engines than for the actual consumer, which is a big ‘no-no’ these days.
While I preach market more for consumers and less for search engines, sometimes I definitely find myself caught up in making sure our rankings are in order before we cater to the needs of the user. What we need to be sure of when marketing our businesses, is that we are viewing all our efforts from the consumers point of view. How are they viewing our site? Our content? Is it speaking to their pain points and offering valuable solutions to them? That’s where “unmarketing” comes into play.
The action of forgetting everything you learned about marketing for search engines and gearing your efforts towards what consumers really long for – quick, easy, & personalized experiences.
If you are a local business, from financial consultants, florists, builders, banks and accountants you can improve your business and make more money through local SEO (search engine optimization) efforts.
Local SEO and What It Is?
With a low cost to entry and one of the most highly effective forms of online marketing, local search engine optimization allows local businesses to promote their product and services to local customers when they’re looking for your type of business.
Get Ahead in the Email Marketing Game With These 5 Tactics
As times and technology change, so do the opportunities to make your mark with email marketing. Plenty of services have changed in the last year, from Google’s new support of media queries and embedded styles to Outlook’s zeal for engaging the email community with an open feedback channel. It seems the major email providers truly are interested in making their customers happier with enhanced options. The hot topic now is interactive email, and everyone wants it. However, it still is difficult to implement. Once the kinks are worked out, every email marketer will add it to their messaging arsenal.
In the meantime, how can we make 2017 another strong year in the industry? We’ve got these five tips for taking the lead in the email game.
Starting in January, Chrome users that are navigating HTTP sites will start to be notified that they’re on a site that isn’t secure.
Chrome is getting serious about websites that don’t use encryption. The latest version of Chrome to be released will now include a warning for unencrypted login sites, according to a post written by Emily Schechter. A member of Chrome’s Security Team alerted users of the planned changes on the Google Security Blog. Chrome 56 and higher, which is planned to rollout in the coming weeks, will mark HTTP login pages as “not secure” in a window next to the address bar.
As you set your budgets for the new year, consider where you are spending your marketing dollars.
Not sure where to spend your marketing budget this year?
Here are 7 sure tell signs you should be investing in PPC:
Albany, New York marketing expert to help small businesses and financial service providers
achieve meaningful marketing results
ALBANY, NY — September 14, 2016 – Alex Vasilakos, Director of Marketing at The Finance Marketing Group, has been named a Certified Solution Provider by Constant Contact®, Inc., part of Endurance International Group’s (NASDAQ: EIGI) family of brands, and the trusted marketing advisor to hundreds of thousands of small businesses worldwide.
As a Certified Solution Provider, Alex Vasilakos has completed the Constant Contact Certification Program, which provides training on Constant Contact tools, marketing best practices, and business development. This training imparts industry-leading knowhow on marketing and services to create meaningful results for program participants and the clients that they serve.
As a communications & marketing major in college, my favorite classes were always the psychology seminars. This is where I learned how to study and manipulate human behavior, MY FAVORITE. I like to think of myself as someone who is pretty good at reading people and behaviors, which is maybe why I was so drawn to marketing to begin with.
A big part of my job these days is studying consumer behavior and manipulating client campaigns to coincide with consumer needs. As much as I like to think of myself as an expert in this area, I learn something new every single day.
So many acronyms, so little time. A newbie to the online advertising playing field can certainly get lost in all the PPC, CPC, and CPM jargon. That’s why I’m here…to make your life easier. I have put together a hand full of questions that I have received during my time spent in paid advertising. I hope these answers help clear up some unanswered questions that advertisers may have about using PPC and what to expect from a campaign.