In all industries, social media has opened new doors and improved brand recognition for businesses. With that said, even if your business does not have a dedicated, in-house marketing team, you can still utilize social media to grow your brand.
Social Media When You’re On A Budget
Let’s say you don’t have much working capital to spend on marketing and advertising, let alone an entire team to focus on just that. While there are other facets of marketing that are more time consuming and expensive, you can still utilize social media platforms like Facebook or Twitter to build your brand and promote your products or services. You will also find that when your audience shares or retweets your content, a large amount of your marketing is done for you.
Social Media Specifically For Your Industry
In addition to Facebook and Twitter, businesses can utilize LinkedIn to write and publish articles establishing themselves as a thought leader in their industry and to gain credibility. LinkedIn is also an excellent way to virtually network with potential referral partners.
Paid Social Media Advertising
Social Media platforms give users the ability to pick and choose how much money they put into their campaigns and when they do it – making it an excellent resource for those on a tighter budget. You’ll have the option to choose whose news feed your posts will be placed on, and how many people will see it.
Getting The Hang Of It
If DIY marketing is what you’re going for, make sure that you’re well versed in the guidelines that have been set by both your company or industry, as well as each specific platform. Once you know what you can and can’t post, do your best to remain positive, consistent, and engaged with your audience to develop strong brand awareness and a digital footprint.