Contrary to popular belief, just because a lead doesn’t work out right away, doesn’t mean it never will. Additionally, even if the lead does not convert, that lead can become a referral source at some point in the future. Therefore, it is important to continually stay in front of all of your leads, providing value and engaging with your audience.

One facet of marketing that is extremely effective when it comes to staying top of mind is email marketing. Email marketing establishes credibility, keeps your email lists(s) updated, and keeps your brand top of mind for potential consumers or potential referral sources.

After a lead comes through, and you capture their email address, it is imperative that you add that contact info to your email marketing list. As time goes on, this contact may eventually have a need to use your services, or come across someone who may need to use your services. Unfortunately, without a tool to keep you at the forefront of their mind and relevant, they’ll forget you. With email marketing, though, your services, expertise, and contact information will remain at the forefront of their mind.

The bottom line? Don’t waste the leads you’ve paid for. Instead, keep them educated and engaged in regards to your business – it may eventually result in revenue.

Your confidence headed into a sales situation whether it be an email, a call, or an in person conversation is oftentimes what will make you or break you. If you don’t believe that you are successful or will be successful, how will you ever become successful?

When the graduates of our program receive leads through our PPC program, one conversation we have with them consistently is the importance of following up and staying consistent. This often results in the discussion of confidence – something we know all folks in sales roles can work on. 

We’ve compiled some of our favorite tactics for building self confidence for you here: 

Associate Yourself With Positive People

Negative input from any angle will only lessen your self esteem and eventually de-motivate you. Remaining associated with those who are not a positive influence has a much larger impact than many realize, but it truly is important that you audit who you’re surrounding yourself with, especially when you’re trying to gain confidence and take your business to the next level. 

Start Your Day Off Right

What do we mean by this? Thank or congratulate someone every morning. Showing gratitude and speaking positivity each day will in turn instill more and more confidence into yourself, making yourself more aware of your own accomplishments and talents. 

Write Your Successes Down

Recording your wins will allow you to go back and remind yourself of all you’ve been able to accomplish. It is easy to find yourself thinking you haven’t gotten very far, but providing yourself the option to see it in front of you on paper helps you to stay motivated and increases confidence. 

Set Weekly Goals

While some accomplishments may take weeks or even months to accomplish, make sure to set smaller, more short term goals that you can achieve every week. Checking things off as an accomplishment as often as every week is another excellent way to build confidence. 

We know that following up on leads and confronting sales calls can feel awkward and intimidating, but committing to not only doing them, but building confidence as well can make it less daunting and more enjoyable.

The “pulse article” function on LinkedIn is one of the most underutilized, but also important pieces of a strong personal LinkedIn strategy.

So, what is a “pulse article”, anyway?

While a personal LinkedIn account has the ability to post and share posts and different types of content, it also has the ability to publish longer form pieces of copy in the form of an article. 

Why is this so important?

The importance of the pulse article lies within its ability to establish credibility, which is an extremely underappreciated aspect of a marketing strategy because it is less of an instant lead generation tool, and more of a long term lead nurture tactic. Nonetheless, it is extremely important. 

The pulse article allows one to showcase their knowledge of their industry, while showing their audience that they care enough about them to spend the time creating a piece of free content that is for nothing other than to add value. 

At the end of the day, consumers want to do business with folks they know, like, and trust. This free and simple-to-generate piece of content is an excellent way to work toward that knowledgeable and likable status with your immediate network. 

What should I write about and how often should I post?

What you write about can and should vary. It should always be a piece of free information or education, as opposed to a hard sell. Additionally, it is important to make sure posts are timely and relevant, showcasing the authentic desire to help and provide value. How often you post can also vary, being as frequent to multiple times a week, or as little as once per month. 

While the pulse article is, again, not an immediate lead generation tool, it is an excellent way to continually interact with your network who you may turn into either clients or referral sources. 

For more information on how to utilize personal LinkedIn as a business owner, join us for our upcoming webinar on Tuesday, July 28 at 2 PM!

The importance of digital marketing has been proven time and time again, especially during recent times where many business models went remote overnight. In addition to the convenience of promoting your business at the tips of your fingers, it also: 

• Is less expensive and delivers a larger ROI than traditional media.
• Increases a business’ reach and connects with more potential customers.
• Caters to the mobile customers of today. 
• Offers an endless amount of ways to consume information: social media, email, content, banners, video, images and more. 
• Allows for interactive engagement with a business’ community. 
• Provides the ability to track and analyze cost of marketing efforts and which content pieces perform the best. 

How can business owners capitalize on digital marketing tactics in order to encourage business growth? 

• Have a professional website built that is functional on a mobile device, optimized for SEO, and heavily focused on conversions. 
• Develop SEO optimized content that is educational, informative, and easy to read. 
• Create social media platforms, fill in graphics and company information, and keep these platforms up to date with products, updates, and relevant industry news.
• Develop email marketing content and segment email lists accordingly. 
• Determine a budget for a Pay Per Click Campaign and promote relevant products through Google’s Ad platform. 

To All of Our Grads and Future Attendees,

This year has taken some unpredictable turns.

The unforeseen impact of COVID-19 has changed the way we do business and interact with loved ones, and we continue to protect those we can as we recover. To add to this crisis, we all saw yet another unarmed African American, George Floyd, killed in an act of police violence. But those eight minutes of video are a blink in the eye of an ongoing history and pattern of racial violence and oppression of minorities in the United States.

It’s time for a change, and that happens now.

We have every reason to be angry, but our African American grads, business partners, friends, and family have more reason. We will not tolerate hate, racism, and abuse. This past week opened all our eyes to the fact that there is still much work to be done in order to carry out and honor the foundation laid by the leaders of the Civil Rights movement decades ago.

Black lives matter. To say anything else would be to ignore a fire in our own house.

At Commercial Capital Training Group, we have always prided ourselves in offering opportunities, and we are grateful to our African American and minority grads who not only become amazing entrepreneurs but who also help to uplift other businesses and communities in the process.

I believe we must all continue to invest in our greatest qualities – our ability to improve ourselves, to better our behavior, to demonstrate empathy, and to raise our voices. Because it is only when we invest in those very human qualities that we can appreciate the rewards of positive change and a better tomorrow.

Thank You,
Kris Roglieri

Resources for You to Help and Provide Support

To provide help and support to African American communities across the country as well as those fighting for Civil Rights, consider donating to the following organizations:

Southern Poverty Law Center
Black Lives Matter
Alliance for Justice
National Urban League
ACLU
Lawyers’ Committee for Civil Rights Under Law
List of Bail Funds for Protesters

When running a lead generation campaign, the landing page is your first impression of your company and products that a potential client will see. Placing a large emphasis on the presentation and functionality of your landing pages is the first step in maximizing conversions. You’ll also want to consider the following: 

Make Sure To Establish Credibility

Prominently display your company name and logo on the landing page. This will convey the concept of transparency, and will deem you to be trustworthy. 

Collect Email Addresses Of All Visitors

Even if someone clicks on your page and doesn’t buy, you want to make sure you’re continuing to connect with them and offer as much free information as possible. It is imperative that there is a form to fill out which asks for an email address, so that you’re able to drop all visitors into your email drip campaign and build out your pipeline.

Make Use Of Testimonials

Social proof holds a ton of weight when it comes to persuading a consumer to buy. Working a testimonial into the landing page will help customers gain your trust early on in their research.

Be Clear With Bullet Points

Large blocks of text become boring and difficult to read. Spelling out your points in easy to read, bullet format will help get your points across in a simple to understand way. 

Solve The Problem

Without the ability to eliminate a pain point for customers, it is difficult to sell to them. Be clear, concise, and honest about what problem you’ll solve, and how you’ll solve it.