LinkedIn is no longer a maybe thing. It’s a must-have! In the B2B world, this professional social media platform is a tool that will help grow your business, make it more visible, and make you more profitable.
LinkedIn has a proven ROI.
If you listened in on our webinar, “Social Media 101,” we briefly mentioned that about 80 percent of B2B leads from social media come straight from LinkedIn. That’s according to LinkedIn researchers themselves.
Companies across the globe can benefit from social media. The way people connect has drastically changed from just a few short years ago – maybe even months if you really dig in. Trends play a huge role, but another large factor is the social selling factor. What is social selling you might ask? Think of social media as another outlet for salespeople to contact prospects and customers. It opens up a pathway to communicate with them like never before.
Hence the title of this post – “4 Reasons Social Media is More than a Promotional Tool.”
Social media is critical when it comes to brand awareness, but more importantly it needs to be included in the core business strategy. Let me ask you this – have you ever gone online and read reviews, looked up a company’s LinkedIn, Facebook or Twitter BEFORE making a purchase or inquiring? If you answered yes, that is exactly why your company needs social media.
If you aren’t social, or maybe you “know a company” in the finance industry who isn’t, it is time to get social! Your FOMO (fear of missing out) should be really, really, real with this one. If you feel like your financial service business may be missing out on something, it is. Get social or you will be missing out on these 8 huge opportunities:
Time and time again I hear new and seasoned small business owners say that social media marketing is a waste of time, or that their industry doesn’t dabble on social media. False. I have been able to find niches on social media outlets for every small business owner who has come to us for help. With that being said, once you’ve embraced the world of SMM, now you need to know how to leverage it.