Getting The Most Out Of Your PPC Budget

Pay per click marketing is easily the most cost effective and converting online marketing strategy loan brokers and lenders can invest in. With full control of your campaign, you are able to:

  • Targeting products & keywords that are converting at that time
  • Set up your ads to only run on the days and times you able to respond quickly
  • Target specific geographical locations to minimize competition
  • Start and stop your campaign whenever you would like without losing too much traction in ad rankings.
  • Target borrowers and referral sources that are in the decision making phase as opposed to those still researching their options.
  • Implement lead captures that encourage conversion instantly when a borrower lands on your page.
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PPC FAQ

Pay Per Click (PPC) FAQ & Expectations

So many acronyms, so little time. A newbie to the online advertising playing field can certainly get lost in all the PPC, CPC, and CPM jargon. That’s why I’m here…to make your life easier. I have put together a hand full of questions that I have received during my time spent in paid advertising. I hope these answers help clear up some unanswered questions that advertisers may have about using PPC and what to expect from a campaign.

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6 Common PPC Mistakes Every New Small Business Owner Makes

In a digital age, most small business owners are aware that online advertising is a MUST. For most new business owners and entrepreneurs they lack the working capital needed for marketing efforts, so they seek to do everything themselves. With self sufficient marketing, many beginner mistakes can cause an expensive mess. Ideally, small business owners should rely on an online ad certified professional to help setup and maintain their campaign. However, without the cash flow for such an expense, if you must run your ad campaign on your own, here are the major mistakes to avoid:

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5 Tips For Designing Paid Search Ads That Convert

As I engrossed myself in the NCAA Tournament Madness this past weekend, I couldn’t help myself from becoming obsessed with the logistics of the whole operation from a marketing standpoint. Within the first 8 hours of tournament tipoff, my bracket was already busted. So what do I turn my attention to? The marketing schemes of course! Between commercial breaks, court designs, jerseys, and even game time advertising, I was quickly overwhelmed. Even some businesses broke into the #MarchMadness and #NCAAtournament hash tags to advertise and build brand awareness during one of the most watched entertainment events of the year!

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