differentiation strategy for financial advisors

Finding Your Niche: Marketing Strategies for Financial Advisors & Brokers

How does your financial business differ from others? What makes you stand-out? Whether your business is new and developing, or you’re going through a brand revival, having your financial business stand out is one of the essential keys to success. How can you achieve this? If you are a broker or financial advisor, The Finance Marketing Group has some tips and tricks to help you develop and find your niche.

Read More

Why PPC Marketing is a Wise Investment for Brokers

To invest in PPC or to not invest, that is the question. Before we dive into PPC Fundamentals, let’s first consider this scenario:

Let’s say that you have a new business that is not established (you’re working on it..). You’ve invested a great deal into your brick and mortar shop, and to further this cost, you now need to purchase very expensive signage. Would you place this new, expensive signage in the back of the store, where no one can see? Or, would you place this in the front of the store, where the foot traffic is at a max?

Cough..You should be saying “I’d like to put my very expensive and fancy signage in the front of the store where everyone can see it.”

PPC marketing efforts are surprisingly similar to this tangible analogy in today’s virtual marketing world. Where do people shop and research? Online, through search engines. And PPC can make your new business stand-out along side of big competitors.

Read More