4 Reasons Social Media is More than a Promotional Tool

Companies across the globe can benefit from social media. The way people connect has drastically changed from just a few short years ago – maybe even months if you really dig in. Trends play a huge role, but another large factor is the social selling factor. What is social selling you might ask? Think of social media as another outlet for salespeople to contact prospects and customers. It opens up a pathway to communicate with them like never before.

Hence the title of this post – “4 Reasons Social Media is More than a Promotional Tool.”

Social media is critical when it comes to brand awareness, but more importantly it needs to be included in the core business strategy. Let me ask you this – have you ever gone online and read reviews, looked up a company’s LinkedIn, Facebook or Twitter BEFORE making a purchase or inquiring? If you answered yes, that is exactly why your company needs social media.

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Leveraging LinkedIn to Boost Visibility

Social media marketing plays a huge role in brand awareness. Staying in front of your current customers and potential customers can make all the difference.

Why? Mainly because the buying process has changed over the years. No, not just for millennials, but for everybody. Ever go on Google and search for reviews of something before making a decision?

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LeadConversionPsych

Essential Lead Conversion Psychology Factors

As a communications & marketing major in college, my favorite classes were always the psychology seminars. This is where I learned how to study and manipulate human behavior, MY FAVORITE. I like to think of myself as someone who is pretty good at reading people and behaviors, which is maybe why I was so drawn to marketing to begin with.

A big part of my job these days is studying consumer behavior and manipulating client campaigns to coincide with consumer needs. As much as I like to think of myself as an expert in this area, I learn something new every single day.

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