As a communications & marketing major in college, my favorite classes were always the psychology seminars. This is where I learned how to study and manipulate human behavior, MY FAVORITE. I like to think of myself as someone who is pretty good at reading people and behaviors, which is maybe why I was so drawn to marketing to begin with.
A big part of my job these days is studying consumer behavior and manipulating client campaigns to coincide with consumer needs. As much as I like to think of myself as an expert in this area, I learn something new every single day.