Getting The Most Out Of Your PPC Budget

Pay per click marketing is easily the most cost effective and converting online marketing strategy loan brokers and lenders can invest in. With full control of your campaign, you are able to:

  • Targeting products & keywords that are converting at that time
  • Set up your ads to only run on the days and times you able to respond quickly
  • Target specific geographical locations to minimize competition
  • Start and stop your campaign whenever you would like without losing too much traction in ad rankings.
  • Target borrowers and referral sources that are in the decision making phase as opposed to those still researching their options.
  • Implement lead captures that encourage conversion instantly when a borrower lands on your page.
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managing linkedin

Mastering the Art of Managing Your LinkedIn Profile

LinkedIn is no longer a maybe thing. It’s a must-have! In the B2B world, this professional social media platform is a tool that will help grow your business, make it more visible, and make you more profitable.

LinkedIn has a proven ROI.

If you listened in on our webinar, “Social Media 101,” we briefly mentioned that about 80 percent of B2B leads from social media come straight from LinkedIn. That’s according to LinkedIn researchers themselves.

Why?

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Aprilblog

A Very Merry Unmarketing

The mad hatter has always been my favorite Disney character and while that may seem a bit odd to some, I value his outlook on birthdays and on tea! I guess you have to be a little ‘mad’ to work in the marketing industry these days as well. I suppose the hatter’s ‘Un’ theme can apply to almost everything in life, marketing including. Some of us, including myself have fallen into the realm of catering to every Google update that rolls around. I have found myself marketing more for search engines than for the actual consumer, which is a big ‘no-no’ these days.

While I preach market more for consumers and less for search engines, sometimes I definitely find myself caught up in making sure our rankings are in order before we cater to the needs of the user. What we need to be sure of when marketing our businesses, is that we are viewing all our efforts from the consumers point of view. How are they viewing our site? Our content? Is it speaking to their pain points and offering valuable solutions to them? That’s where “unmarketing” comes into play.

Unmarketing (verb)

The action of forgetting everything you learned about marketing for search engines and gearing your efforts towards what consumers really long for – quick, easy, & personalized experiences.

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6 Steps for Building a Content Marketing Strategy

As marketing professionals we know the success of our marketing campaign relies heavily on strategy. This is especially true for content marketing because the success of your content will depend on knowing how to address the needs of your clients on a consistent basis. Developing a content marketing strategy can be overwhelming for an inexperienced marketer, but following the six steps below will help you on your way to content marketing success. 

6 Steps for Building a Content Marketing Strategy

 
Content marketing strategy

By having a well-documented plan in place your team can review the work that was done, and make the proper changes for more successful campaigns in the future. So, what do you do once you’ve got a strategy in place? Get to work, make note of changes you make along the way, and never stop asking yourself “Is this still supporting my business goals?”

 

If you enjoyed this infographic feel free to share it with friends and marketing professionals alike, but please be sure to link back to it.

Grow Website Traffic and Your Business Using Local SEO

If you are a local business, from financial consultants, florists, builders, banks and accountants you can improve your business and make more money through local SEO (search engine optimization) efforts.

Local SEO and What It Is?

With a low cost to entry and one of the most highly effective forms of online marketing, local search engine optimization allows local businesses to promote their product and services to local customers when they’re looking for your type of business.

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Get Ahead in the Email Marketing Game in 2017

Get Ahead in the Email Marketing Game With These 5 Tactics

As times and technology change, so do the opportunities to make your mark with email marketing. Plenty of services have changed in the last year, from Google’s new support of media queries and embedded styles to Outlook’s zeal for engaging the email community with an open feedback channel. It seems the major email providers truly are interested in making their customers happier with enhanced options. The hot topic now is interactive email, and everyone wants it. However, it still is difficult to implement. Once the kinks are worked out, every email marketer will add it to their messaging arsenal.

In the meantime, how can we make 2017 another strong year in the industry? We’ve got these five tips for taking the lead in the email game.

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Chrome battling unencrypted websites in 2017

Starting in January, Chrome users that are navigating HTTP sites will start to be notified that they’re on a site that isn’t secure.

Chrome is getting serious about websites that don’t use encryption. The latest version of Chrome to be released will now include a warning for unencrypted login sites, according to a post written by Emily Schechter. A member of Chrome’s Security Team alerted users of the planned changes on the Google Security Blog. Chrome 56 and higher, which is planned to rollout in the coming weeks, will mark HTTP login pages as “not secure” in a window next to the address bar.

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4 Reasons Social Media is More than a Promotional Tool

Companies across the globe can benefit from social media. The way people connect has drastically changed from just a few short years ago – maybe even months if you really dig in. Trends play a huge role, but another large factor is the social selling factor. What is social selling you might ask? Think of social media as another outlet for salespeople to contact prospects and customers. It opens up a pathway to communicate with them like never before.

Hence the title of this post – “4 Reasons Social Media is More than a Promotional Tool.”

Social media is critical when it comes to brand awareness, but more importantly it needs to be included in the core business strategy. Let me ask you this – have you ever gone online and read reviews, looked up a company’s LinkedIn, Facebook or Twitter BEFORE making a purchase or inquiring? If you answered yes, that is exactly why your company needs social media.

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Leveraging LinkedIn to Boost Visibility

Social media marketing plays a huge role in brand awareness. Staying in front of your current customers and potential customers can make all the difference.

Why? Mainly because the buying process has changed over the years. No, not just for millennials, but for everybody. Ever go on Google and search for reviews of something before making a decision?

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