Mastering the Art of Managing Your LinkedIn Profile

LinkedIn is no longer a maybe thing. It’s a must-have! In the B2B world, this professional social media platform is a tool that will help grow your business, make it more visible, and make you more profitable.

LinkedIn has a proven ROI.

If you listened in on our webinar, “Social Media 101,” we briefly mentioned that about 80 percent of B2B leads from social media come straight from LinkedIn. That’s according to LinkedIn researchers themselves.

Why?

Because LinkedIn allows you to hyper-target decision makers and reach out to them whether that be locally or nationwide. It’s another way for you to do business from the comfort of your own home or office. From Small Business Owners to Commercial Real Estate Developers and Investors, you now have the ability to open up a door of opportunity that wasn’t always available to you. Here’s how to get the ball rolling:

  1. Make quality connections with those you wish to share referrals with and/or potentially work on deals with.
  2. Once the connection request is approved, shoot them a quick message introducing yourself, thanking them for connecting and invite them to a call or meeting.

Do not hard sell them! I can’t express this enough. Although it may be tempting, stay away. When messaging these connections, make sure you’re conversational and approachable. You don’t want to bombard them right off the bat with this product and that product until there is interest in receiving that information from you. Make it your initial priority to get them on a call or to a meeting.

Having a “glass half full” attitude towards each call and meeting with a LinkedIn connection is extremely important. Keep in mind that not every appointment will be a lead or closed deal. Think of them as future referral partners you can network with and build relationships with. It will mutually benefit both sides.

Quality over quantity – it goes for LinkedIn connections as well. Don’t just connect with everybody and anybody. Connect only with those who you believe will be of value to your business, brand and social network.

So who is on LinkedIn most?

According to PEW Research Center, LinkedIn is the only social media network used the most among 50 to 64 year olds with an annual income of $75,000 or more. This is a demographic you would likely target.

How exactly do you target these individuals?

Start by searching a title you would like some of your connections to have. For example, a “commercial real estate developer.” From there, you can narrow down your search by location, industry, etc.

You can also join groups to find people to connect with. Once you join a group, you will be able to check out the members within that group and send them a connection request.

When taking the time to do this, make sure you have your profile in order with the necessary information.

  1. Professional profile photo
  2. Personalized summary
  3. Link your current company
  4. Include all forms of contact (number, email, company address, other social media profiles, etc.)

A LinkedIn profile is something that needs consistent attention and maintenance. We understand that and that’s why we offer to do this for you. If you’re interested in being a part of an increasingly powerful social network as part of your business strategy, get in touch with us!