LinkedIn is no longer a maybe thing. It’s a must-have! In the B2B world, this professional social media platform is a tool that will help grow your business, make it more visible, and make you more profitable.
LinkedIn has a proven ROI.
If you listened in on our webinar, “Social Media 101,” we briefly mentioned that about 80 percent of B2B leads from social media come straight from LinkedIn. That’s according to LinkedIn researchers themselves.
Companies across the globe can benefit from social media. The way people connect has drastically changed from just a few short years ago – maybe even months if you really dig in. Trends play a huge role, but another large factor is the social selling factor. What is social selling you might ask? Think of social media as another outlet for salespeople to contact prospects and customers. It opens up a pathway to communicate with them like never before.
Hence the title of this post – “4 Reasons Social Media is More than a Promotional Tool.”
Social media is critical when it comes to brand awareness, but more importantly it needs to be included in the core business strategy. Let me ask you this – have you ever gone online and read reviews, looked up a company’s LinkedIn, Facebook or Twitter BEFORE making a purchase or inquiring? If you answered yes, that is exactly why your company needs social media.
Social media marketing plays a huge role in brand awareness. Staying in front of your current customers and potential customers can make all the difference.
Why? Mainly because the buying process has changed over the years. No, not just for millennials, but for everybody. Ever go on Google and search for reviews of something before making a decision?