Pay per click marketing is easily the most cost effective and converting online marketing strategy loan brokers and lenders can invest in. With full control of your campaign, you are able to:
- Targeting products & keywords that are converting at that time
- Set up your ads to only run on the days and times you able to respond quickly
- Target specific geographical locations to minimize competition
- Start and stop your campaign whenever you would like without losing too much traction in ad rankings.
- Target borrowers and referral sources that are in the decision making phase as opposed to those still researching their options.
- Implement lead captures that encourage conversion instantly when a borrower lands on your page.